Email Execution Channel Business Analyst-Associate
Email Execution Channel Business Analyst-Associate
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Job Description
Chase relies on digital marketing as a key strategic channel in driving acquisition branding and cross-sell opportunities to millions of customers and potential customers across a suite of financial services products. This digital execution role will manage all aspects of the Email channel from requirement gathering of email campaigns to managing the email platform capabilities and targeting that drives these emails. This role leverages multiple marketing technologies one primarily being Salesforce Marketing Cloud.
As an Email Execution Channel Business Analyst-Associate on the Marketing Execution team you will have experience with campaign and timeline management you will collaborate with agencies/vendors measuring and reporting key metrics for digital campaigns and process adherence through the established workflow. You will also act as a validation and quality assurance expert. You will conduct requirement analysis define test strategy & design and lead test execution to guarantee superior outcomes.
Job Responsibilities:
- Serve as the primary liaison between Email team and line of business that leverage marketing emails
- Work directly with key stakeholders from strategy team and LOBs to obtain requirements for campaign requests and provide support for email build and delivery through Salesforce Marketing Cloud
- Conduct requirement analysis define test strategy & design and lead testing through Journey Builder to guarantee superior outcomes
- Develop QA measures and processes around testing prep execution and defects in an innovative manner to meet project needs
- Mitigate and triage issues that impact email delivery the customer experience and the line of business campaigns
- Collaborate with cross-functional groups to support key projects as an Email Marketing Subject matter expert
- Adhere and promote existing controls as well as optimize for an evolving digital landscape
Required qualifications capabilities and skills:
- Bachelors degree in Information Systems Business Marketing or related-field
- 5 years experience in an email marketing role leveraging technology to build deploy test and analyze email campaigns. Experience with related technologies is helpful (PEGA Tableau Adobe Salesforce)
- Expertise on testing Technology for Digital programs that include Omni-channel access as well as customer experience apart from regular functional testing
- Familiarity with SQL HTML and Scripting
- Experience working in staged environments for both Development and QA
- Working knowledge of content management tools and experience with decision engines
- Experienced in marketing analytics and reporting.
- Proven ability to take initiative and influence others - achieving results in a matrix organization
- Detail-oriented with the ability to multi-task and prioritize based on changing requirements
- Team player with excellent interpersonal skills ability to collaborate self-motivated energetic can-do attitude in a fast-moving environment.
Preferred qualifications capabilities and skills:
- Knowledge and understanding of general online business advertising and marketing principles
- Knowledge of Agile operating principals experience operating in a sprint cycle
*Please note this role requires in office attendance from one of the locations listed we will not consider 100% remote or other locations
Required Experience:
IC
Employment Type
Full-Time
