Growth Marketing Manager (B2B SaaS / AI Automation)

As the first Growth Marketing Manager at our B2B SaaS automation scale-up you will own top-of-funnel growth and generate a qualified pipeline for our CSO-led Sales team. Youll work hand-in-hand with Sales and Engineering to craft campaigns that resonate with senior decision-makers (CxO SVP/VP Operations Heads of CX). Youll continuously test new outbound tactics create impactful content leverage multiple channels and turn interest into real revenue opportunities.

This is a greenfield role with massive impact: you will design build and optimize our entire lead-gen engine for an AI-powered workflow platform trusted by high-growth companies across a growing set of ecosystems.

• 3 years of demand-gen or growth marketing experience in B2B SaaS ideally in automation AI or CX tech.

• Proven success generating scalable sales funnels in B2B SaaS.

• Strong command of acquisition strategy (email content SEO paid channels etc.).

• Fluent/native English.

• Comfortable engaging with C-level executives and functional leaders (Customer Care Operations CX).

• Highly creative resourceful and experiment-oriented. You move fast learn faster and scale what works.

• Data-driven mindset you build dashboards run A/B and multivariate tests and iterate based on insights.
  
  

Nice to have:

• Exceptional copywriter and storyteller; able to translate product capabilities into clear business outcomes.

• Experience inshowing measurable resultsbased on facts and hard data.

• Bonus: experience localising campaigns for North America and EMEA overall running ABM plays or hosting executive roundtables.

• Hands-on with HubSpot LinkedIn Sales Navigator Google Ads Search Console and enrichment tools (Clearbit ZoomInfo etc.).

• Ability to design and execute light account-based marketing (ABM) initiatives from personalized 1:1 executive outreach to targeted campaigns for key vertical clusters and strategic accounts.

• Own growth analytics: track LVR MQL-to-SQL rates CAC and payback present insights in regular growth reviews and forecast pipeline contribution.

• Launch multi-channel outbound campaigns (email LinkedIn B2B intent ads industry events) to deliver a predictable flow of high-quality leads.

• Research and refine ICPs/personas (C-suite customer experience leaders digital transformation heads) across Zendesk and other relevant ecosystems.

• Continuously test and iterate on messaging sequencing incentives and channels to maximize engagement and lead velocity.

• Lead our content strategy and create compelling content email cadences conversational landing pages short-form video and case-driven webinars scalable globally.

• Design always-on nurture programs (HubSpot workflows) to re-activate warm accounts and accelerate deal cycles.

• Stay ahead of trends in AI-driven marketing B2B SaaS demand generation privacy/GDPR and go-to-market tooling constantly integrating whats next.

• Remote is where the magic happens: Work fully remotely with all the equipment you need. We trust each person to work from wherever they need to.

• Stay connected and tuned in: We live transparency and openness through regular exchanges and feedback.

• Get ready for a challenge: No boring projects here get ready to step out of your comfort zone and try new things.

• Here to stay: We believe in long-term collaboration. We dont offer fixed-term contracts were here to build with you.

• The we counts: We foster a strong team culture through regular co-workings and team events in Germany and abroad. We support each other across teams.

• Start right the right way: Our onboarding makes you feel at home from day one with an onboarding buddy by your side.