Senior Group Manager Marketing Automation

Primary Responsibilities

Stakeholder Engagement & Service Delivery

• Serve as the primary liaison between global/regional marketing marketing operations Brand & Creative and IT for automation needs.

• Manage intake discovery and prioritization of automation projects ensuring fair allocation across stakeholders and automation deliverables.

• Build trusted relationships with senior stakeholders; anticipate needs and ensure high-quality timely delivery of campaigns and programs.

• Translate business priorities into automation roadmaps balancing efficiency with innovation.

Process & Governance

• Establish and continuously improve governance models workflows and best practices for campaign execution testing and reporting.

• Implement scalable processes for forecasting workload allocating resources and optimizing team performance.

• Ensure compliance with global privacy consent and regulatory standards (GDPR CCPA HIPAA where applicable).

Marketing Automation Strategy & Innovation

• Champion the evolution of nurture lead lifecycle and trigger-based programs ensuring they are optimized for engagement conversion and revenue impact.

• Introduce industry best practices in segmentation personalization and audience targeting.

• Lead pilot programs for emerging channels and capabilities (AI/ML personalization conversational journeys progressive profiling etc.).

• Partner with region marketing and analytics teams to drive multi-channel orchestration and ensure campaigns fuel pipeline and sales alignment.

Quality Assurance & Performance Measurement

• Implement QA frameworks to ensure flawless execution of campaigns emails and landing pages.

• Define and report on KPIs for service delivery (turnaround time error rate stakeholder satisfaction) and business impact (conversion lift ROI contribution to pipeline).

• Regularly review performance data to inform continuous improvements in execution and process.

Team Leadership & Development

• Lead coach and grow a high-performing team of automation specialists.

• Build career paths training programs and skill-building initiatives to ensure the team keeps pace with evolving martech and campaign needs.

• Monitor workload balance and ensure effective resource allocation to match stakeholder demand.

• Foster a culture of service excellence innovation and accountability.

Qualifications :

Job Qualifications
 

• Minimum 10 years of digital marketing experience within a B2B enterprise marketing team. 5 years focused on email marketing and automation programs management including web and 3rd party application integration database hygiene and quality management and performance reporting.

• Deep understanding of Salesforce and CRM platforms. Currently Marketo and Salesforce certified. Account Based Marketing experience preferred.

• Ability to effectively work in a highly matrixed function and drive alignment between multiple cross-functional stakeholders (IT Sales Operations Marketing Analytics)

• Hands-on experience with reports and experience successfully collaborating with Marketing & Sales to improve results. Strong analytical skills and ability to interpret data identify trends analyze program effectiveness and ROI.

• Strong data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions

• Strong understanding of workflow processes and systems within a marketing/sales cycle

• Strong knowledge of data standardization and normalization database structure and queries

• Must possess a passion for learning industry-leading marketing technologies tactics and best practices. Proven success leading adoption of new marketing strategies and tools globally.

• Strong problem solving business analysis and quantitative skills; extreme attention to detail

• Detail-oriented organized and excellent verbal and written communication skills. Ability to foster strong professional relationships across all levels.

Minimum Education

BS/BA Degree or equivalent experience

MBA Preferred

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.  

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.  

Additional Information :

Due to the nature of our business and the role please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.

Mandatory Notices

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

We provide market-competitive compensation packages inclusive of base pay incentives benefits and equity. It would not be typical for someone to be hired at the top end of range for the role as actual pay will be determined based on several factors including experience skills and qualifications. The target base compensation ranges are listed.

Remote Work :

No

Employment Type :

Full-time