Director Brand Marketing Creative
Director Brand Marketing Creative
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
NRG is the leading integrated power company in the U.S. built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company NRG creates value through bestinclass operations reliable and efficient electric generation and a retail platform serving residential and commercial businesses. Working with electricity customers large and small we implement sustainable solutions for producing and managing energy developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.
More information is available at . Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.
Job Summary:
Reporting to the Vice President & General Manager for NRG Home Canada this important leadership role will be responsible for building a team of motivated and high performing managers accountable for driving all elements of brand and campaign marketing performance. This role will create execute and optimize how the brand comes to life in market while developing and delivering regional multichannel marketing strategies to successfully acquire and retain customers. These strategies and tactics will optimize regional brand performance and ensure continuity across NRG Home. This role will lead traditional and new media planning and including mass social media digital advertising and SEO as well as creative development and optimization of all mass digital and channel / partner creative.
Essential Duties/Responsibilities:
- Deploy thought leadership to drive the Brand and Creative vision priorities and operational planning which will enhance customer relationships and lifetime value.
- Design and manage best in class brand and marketing campaign performance for customer loyalty and likelihoodtorecommend.
- Develops and delivers impactful integrated multichannel brand programs media planning digital and traditional campaigns ensuring consistent messaging with established brand standards.
- Lead and evaluate the success of executed strategies to achieve continuous improvement in unaided awareness channel response metrics marketing ROI timetomarket and internal creative delivery.
- Direct internal and vendor partner/agency performance by ensuring clear expectations and appropriate governance.
- Lead creative development and prospect/ customer segmentation with agency partners utilizing market insights and data to identify growth opportunities engage customers and optimize performance.
- Continuously drive and develop digital marketing campaign strategy for acquisition and retention which integrates product channel CX promotion and message (ie: paid search affiliate marketing display email SEO).
- Drives community/employee communications and engagement that aligns with GTM strategy & business goals.
- Capable of developing growing and mentoring a highperformance organization including career and succession planning. Champion of performance management recognition programs and employee engagement best practices.
- With the objective of extending the life time value of our retail portfolio this position will work collaboratively across the Canada leadership team to improve customer count retention NPS adjusted revenue and employee engagement.
- Effectively build relationships both internally and externally to ensure service delivery that achieves business strategy.
Working Conditions:
- Open office environment.
- Some overtime required as special projects arise.
- International travel required.
Minimum Requirements:
- Bachelors degree from an accredited university is required. Degree in Marketing Business or related field of study is preferred.
- Minimum of 10 years of general business marketing experience.
- Minimum of 5 years of experience in digital or ecommerce with a proven track record of customer and product growth.
- Minimum of 5 years managing people and leading a highperformance work team.
Preferred Qualifications:
- Knowledge of the Alberta retail natural gas and electricity market.
Additional Knowledge Skills and Abilities:
- Understanding of performance measurement concepts including advanced analytical skills.
- Selfmanaged takes responsibility and is accountable for all actions and decisions learns from past experiences exercises sound judgment pushes self and others for the very best outcome for our customers.
- Excellent problemsolving skills and able to use good judgment to make recommendations and decisions.
- Demonstrated ability to motivate team members and coordinate cross functional teams not under their direct supervision.
- Must understand strategic drivers with an attention to detail.
- Effectively communicates with executive management other employees and external customers both verbally and through presentations/written documents.
- Strong work ethic and leadership skills.
- Strong project management and organization skills delivers to milestone dates manages resources effectively and can juggle multiple activities at once to accomplish goals.
- Ability to think strategically and adapt to rapidly changing priorities.
- Able to work effectively and build relationships at all levels.
- Able to work independently and with teams.
- Ability to establish new processes and systems.
- Responsive and flexible.
- Excellent technical skills utilizing a Windows environment including spreadsheets presentations databases and word processing.
NRG Energy is committed to providing broad access to employment opportunities so that diverse job seekers can apply to positions and to ensuring our workforce represents the diverse communities we serve. We abide by human rights legislation and accommodate applicants and employees in accordance with applicable law.
Required Experience:
Director
Employment Type
Full Time
