Director Guest Marketing Strategy
Director Guest Marketing Strategy
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$ 131000 - 236000
1 Vacancy
Job Description
Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at us:
Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at Target.
Working withinGuest Marketingyou will lead the development of guest-centric culturally relevant marketing strategies and plans that drive demand for the business improve equity perceptions with our guest and build theTarget will work cross functionally with marketing merchandising and enterprise partners to bring strategic objectives that come to life across a marketing mix and guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes.
As a Director Guest Marketing - Holiday you will lead a team of Marketers leveraging your strong leadership skills to lead Holiday Marketing Strategy and Planning providing oversight to concepts nurturing ideas and ensuring we have synergies and efficiencies to deliver integrated plans across the enterprise while always evolving for the future. This role requires strong strategic acumen deep curiosity expert communication and problem-solving skills team and enterprise leadership. Your ability to bring teams together to define future ways of working and multichannel playbook will enable smart innovation and learning for the full team.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
You understand how customers shop and use strategic thinking to editorialize stories and translate them into simple briefs that unlock experiences for our guest across site store and external comms with focus on social
Youre a visionary constantly looking for ways to set us apart from the competition driving new and enhanced ways to connect with our guests on and off platform.
You use data and insights to make informed and impactful decisions and you have the acumen to translate complex data into actions and improvements for internal partners.
You have an incredible focus on operational excellence and getting the fundamentals right and can identify opportunities for efficiency and improvement.
You have a deep understanding of the evolving media and marketing landscape and how to connect experiences and communications for guests and consumers across experience touchpoints (store site/app social and digital)
You build trust quickly and can lead by influence creating impact through partnership cross-functional leadership as well as ownership.
You believe in and prioritize the collective success of the team and are quick to jump in help mentor and develop team members to increase capabilities and enhance skills knowledge and performance.
About you:
Four-year degree or equivalent experience
12 years of related work experience e-commerce experience a plus
Guest and consumer obsessed. Comfortable making data-driven decisions and exhibit high judgement in the absence of data.
Deep expertise in digital and social and demonstrated ability to deliver innovative go-to-market strategies and activations
Strong communication and interpersonal skills with the ability to influence and collaborate across functions and varying levels in the organization.
Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary.
Proven team leadership skills that showcase the ability to direct and coach a team through transformation
Assertive adaptable and demonstrates initiative in a fast-paced environment with competing priorities.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core rolewill need to beperformedboth onsite at the Target HQ MN location the role is assigned to and virtuallydepending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Clickhereif you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: with Disabilities Act (ADA)In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Application deadline is : 08/07/2025Required Experience:
Director
Employment Type
Full-Time
