Our client is a leading infrastructure development company in Africa.
Key Responsibilities
Lead Nurturing and Conversion:
- Engage with marketing-qualified leads promptly and effectively utilizing digital channels (email SMS virtual calls) to advance them through the sales funnel.
- Efficiently screen and qualify incoming leads based on predefined criteria while keeping leads engaged and informed.
- Conduct virtual consultations address client needs answer questions and highlight property features.
- Continuously monitor lead interactions and behaviors to assess engagement levels classifying such as dead leads cross-sell candidates and upsell opportunities based on activity.
- Develop targeted strategies for each segment including reactivation campaigns for dead leads and tailored offers for cross-selling and upselling.
Sales Pipeline Management and KPIs:
- Achieve monthly and quarterly sales KPIs focusing on conversion rates from MQL (Marketing Qualified Lead) to Sales-Qualified Lead (SQL)
- Monitor and report on conversion metrics identifying bottlenecks or opportunities to improve lead conversion rates.
- Accurately track and update lead information in the CRM system.
- Optimize follow-up and sales processes based on data-driven insights to maximize efficiency and client satisfaction.
Relationship and Conversion:
- Build strong relationships with leads through consistent and meaningful engagement ensuring an exceptional experience that supports eventual business and referrals.
- Provide valuable insights and feedback to improve sales processes and strategies.
- Work closely with the sales team to ensure a seamless handover of qualified leads.
Digital Tools and CRM Management:
- Maintain updated and detailed records in the CRM tracking the lead journey and accurately documenting all client interactions preferences and potential barriers to closing.
- Leverage CRM analytics to refine engagement strategies aligning with best practices to improve digital engagement and conversion metrics.
Requirements
- Bachelor s degree in Marketing Business Communications or a related field.
- 2 years of experience in digital sales ideally within real estate or property development.
- Proficiency in CRM tools (e.g. HubSpot Salesforce) and digital sales communication tools.
- Strong interpersonal skills and the ability to build rapport digitally.
- Highly organized with attention to detail in managing the sales pipeline.
- Ability to interpret sales metrics and use insights to enhance sales strategies.