This is a remote position.
Schedule:
- 40 hours per week
- Monday to Friday 8:00am - 4:30pm Subiaco WA
- Including a 30 minute unpaid break
About the Role:
We are seeking a highly skilled and results-driven Social Media & Google Ads Specialist to join our team on a long-term basis. This role requires senior-level expertise in planning launching and optimizing paid campaigns across Meta (Facebook/Instagram) and Google Ads. Experience with TikTok advertising is a strong plus.
You will be responsible for building campaigns recommending ongoing optimizations and aligning advertising strategies with business goals. This is a hands-on role suited for someone who thrives in a data-driven fast-paced environment and is confident managing large ad budgets.
Key Responsibilities:
- Build and launch advertising campaigns using provided ad designs and copy across Meta Google and optionally TikTok.
- Strategize and implement high-performing lead generation and e-commerce conversion campaigns.
- Manage and optimize monthly advertising budgets of up to $30000.
- Provide ongoing campaign recommendations and optimizations based on performance data.
- Set up advanced tracking and ensure accurate attribution through pixel/event tracking.
- Regularly analyze and report on campaign performance metrics.
- Review client competitors and monitor industry trends to identify new opportunities.
- Continuously test and refine creative assets ad copy and audience targeting.
- Collaborate with internal teams to ensure campaigns align with broader marketing objectives.
Qualifications:
- Intermediate-Senior level experience with Meta Ads Manager and Google Ads.
- Proven success running lead generation and conversion campaigns with large-scale budgets.
- Deep understanding of campaign attribution pixel setup and event tracking.
- Strong skills in data analysis reporting and making optimization decisions.
- Experience with TikTok Ads is a strong advantage.
- Familiarity with reviewing competitors and staying up to date with industry trends.
- Excellent communication skills and ability to work independently.
- Highly organized detail-oriented and results-driven.
Independent Contractor Perks
- HMO Coverage for eligible locations
- Permanent work-from-home
- Immediate hiring
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