Our client is a luxury community offering nature-inspired hospitality resorts in suite wellness relaxation and recreation experience for both residents and visitors.
Job Summary
The Brand Marketing & Social Media Manager will support the Director of Marketing in overseeing the company s marketing and branding efforts. This role involves developing and implementing brand strategies driving brand awareness managing digital and social media marketing and enhancing the estate s reputation. The ideal candidate will ensure consistency across all marketing channels and effectively engage with target audiences.
Key Responsibilities
Brand & PR Strategy
Develop and implement the companys brand and PR strategy.
Define and maintain brand standards to ensure consistency across all communication channels.
Marketing & Content Management
Develop and execute an annual marketing calendar incorporating events seasonal campaigns and promotions.
Collaborate with in-house designers social media coordinators and marketing teams to develop creative campaigns.
Organic & Paid Social Media Management (Google & Meta Ads)
Develop and implement a comprehensive social media strategy to drive engagement brand awareness and lead generation.
Manage all social media platforms (Instagram Facebook LinkedIn etc.) ensuring consistent and engaging content.
Guest Experience & Community Engagement
Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
Develop initiatives to foster a sense of community and engagement among guests and visitors.
Requirements
- 5 8 years of experience in brand management marketing or social media roles.
- Strong expertise in brand strategy digital marketing and social media management.
- Experience in the hospitality hotel lodge or resort industry is highly advantageous.
- Excellent copywriting communication and storytelling skills.
- Proficiency in social media platforms content creation and digital marketing tools.
- Strong analytical skills with the ability to track performance metrics and optimize campaigns.
- High attention to detail strong organizational skills and the ability to manage multiple projects.
- Willing to work full-time onsite