Product Marketing Manager, GenAI, NASM Tech & AI Marketing

North America Stores Marketing helps customers discover and engage with new popular and relevant products across categories. We do this by combining technology science innovation marketing and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.

We are seeking a motivated entrepreneurial creative and curious Product Marketing Manager GenAI to join our team. In this role you will be responsible for partnering closely with our Tech and Creative partners to manage the development and experiment roadmap of AI-generated Creative production and Assisted Merchandising. In addition to collaborating with Tech and Creative stakeholders you will also part cross-functionally with other Marketers to onboard new GenAI tools conduct feedback loops between Marketers and Tech and create experimentation requirements and key KPIs.

Key job responsibilities
- Become a SME in Amazon-eligible AI tools that improve marketing and merchandising tasks
- Run experiments and/or secure partnership with relevant Marketers to conduct experiments. Building Weblabs and Weblab wikis to track learnings
- Develop formalized feedback loops to share Marketer feedback with Tech and Creative stakeholders to improve AI capabilities
- Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3YP
- Lead training sessions with Marketing stakeholders including global partners to scale AI tool usage

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelors Degree

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.