Marketing Communications Analyst & Coordinator
Marketing Communications Analyst & Coordinator
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$ 70000 - 80000
1 Vacancy
Job Description
Overview
Waterway has an immediate opportunity for a Marketing Communications Analyst and Coordinator. This critical and high-impact new role will drive the growth and success of our loyalty initiatives through the development and implementation of tactics to attract retain and deepen relationships with loyalty program members. Partnering closely with leadership youll develop tactics to increase customer satisfaction and long-term value and program profitability.
Were looking for a results-driven team player with strong business acumen and a passion for continuous improvement. This senior-level role calls for a tactical expert who can execute programs analyze performance and make clear actionable recommendations. Youll coordinate customer communications across channels and collaborate closely with Marketing Operations IT and other key partners to drive results.
This full-time position will be based in-office at our Chesterfield MO Corporate office (727 Goddard Ave. Chesterfield MO 63005) and report to the Director of Marketing.
Compensation Benefits and Perks:
- Competitive compensation of $70000 - $80000 (annualized paid hourly) depending on experience.
- Comprehensive benefits package. Top tier medical plan dental vision long term disability and life insurance.
- Generous paid time off allowance up to 13 days earned in the first year plus paid holidays.
- Paid childbearing/paternity leave.
- Long-term investment bonus - rewards you for investing in your financial future.
- Tuition Assistance Program available up to $4000 per year.
- Waterway Membership - Free car washes and gasoline discounts!
About Waterway
Waterway Carwash has been combining the Best People with the Best Technology to deliver the Best Car Wash Experience in the industry for over 50 years. Our attention to detail means our customers can be assured that their car receives the best care. We do not settle for anything less and neither do they. Waterways Clean Car Club is recognized as one of the original unlimited wash member programs in the industry.
More than 1400 team members operate 29 (and growing) Waterway locations across five major metropolitan markets Chicago Cleveland Denver Kansas City and St. Louis. Waterway locations offer a mix of exterior express and full-service car wash services as well as gasoline and retail convenience stores. Learn more about Waterway at
Responsibilities
Key responsibilities are but not limited to the following:
- Coordinate customer communication programs to improve the size health and profitability of Waterways Clean Car Club and text club memberships.
- Create and manage campaigns across e-mail SMS paid media and other digital channels using tools like Brevo.
- Analyze results and run A/B tests on messaging timing and offers and more to improve performance
- Segment audiences and personalize communications based on customer behavior
- Support loyalty and upsell efforts with timely relevant messaging
- Track and report on KPIs like growth retention engagement churn costs and value
- Work with the Director of Marketing to align goals and strategy
- Work with external and internal partners ensuring brand and communication consistency
- Occasional travel may be required to support store teams
Qualifications
Minimum Requirements:
- Bachelors degree or higher in marketing communications or closely related field
- 3-5 years hands-on experience (excluding internships) building loyalty or membership-based campaigns including email/SMS execution performance tracking and continuous optimization
- Experience with marketing automation e-mail SMS and analytical tools (e.g. Brevo Google Analytics)
- Proficient with Microsoft 365 (Outlook Word Excel and Teams)
- Valid U.S. drivers license with an acceptable driving record
- Authorization to work in the U.S. without current or future sponsorship
The ideal candidate will also have:
- Experience working cross functionally with analytics IT and Operations
- Strong data reporting and analytics skills
- Demonstrated understanding of customer lifecycle metrics (e.g. churn LTV)
- Demonstrated success driving measurable improvements in loyalty membership engagement and retention
- Experience with digital marketing channels including paid media SEO and social media
- A type A mindset highly organized deadline-driven and fueled by efficiency
- A strong sense of ownershiptakes initiative and follows through with discipline and precision
- Relentless attention to detail; a natural quality checker who sees what others miss
- A methodical approach to managing multiple campaigns
- High levels of drive passion and ambitionan enthusiastic team player
- Superior written verbal and active listening skills
Physical Requirements
- Environmental office based with requirement to be able to work onsite at locations outside for limited periods of time.
- Physical must be able to walk sit for extended periods of time.
- Vision and Hearing Far and near visual acuity peripheral vision and depth perception. Hear understand and distinguish speech from other sounds.
- Language must be able to fluently speak and understand English when communicating with other team members managers and customers for business related purposes.
- Attendance maintain regular predictable and punctual attendance. Work as assigned schedule.
EEO Statement
Waterway Carwash is an Equal Opportunity / Drug-Free Workplace employer. If you require an accommodation or assistance to complete the application process please contact .
Required Experience:
IC
Employment Type
Full-Time
