Social Media Analyst

Job Overview: We are seeking a detail-oriented and data-savvy Social Media Analyst to lead performance reporting campaign analysis and content operations across our social media channels. This role is critical to helping the team understand whats working optimize strategy and ensure flawless execution of both organic and paid social content.

Key Responsibilities:

1. Reporting & Performance Analysis

• Develop and deliver recurring reports including:

  • 48-hour performance snapshots

  • Monthly social media reports

  • Quarterly business reviews

  • Ad-hoc reporting as requested by internal teams or clients

• Monitor client chat and internal channels for day-to-day data and reporting needs

• Collect clean and aggregate data from social and paid media platforms (e.g. Sprinklr Facebook/Instagram Insights TikTok Analytics YouTube Analytics)

• Analyze metrics such as reach engagement follower growth click-through rates and conversions to extract meaningful insights

• Evaluate campaign performance against KPIs and industry benchmarks

• Provide actionable recommendations to optimize content strategy and investment

• Collaborate with stakeholders to connect social media performance to broader business outcomes and ROI

2. Media Asset Trafficking (Organic & Paid)

• Input content into the social calendar including all creative elements (copy links cover images etc.)

• For paid posts maintain trafficking documents by campaign (e.g. C&C Summer Pulse Holiday) ensuring timing aligns with best practices and creator contracts

• Deliver final creative assets to media and community teams for scheduling and deployment

• Partner with the paid media team to ensure on-time content launches

• Help troubleshoot any technical or delivery issues related to asset formatting or platform limitations

3. Content Planning & Scheduling Support

• Maintain the master social content calendar (e.g. Master Pro and Captains Deck) keeping all posts current and aligned with broader campaign strategy

• Transfer approved copy links and media assets from planning decks into production calendars

• Proactively communicate content issues or roadblocks (e.g. missing approvals audio licensing needs) to relevant team members

Qualifications:

• 24 years of experience in social media analytics marketing operations or digital reporting

• Strong analytical skills with fluency in key performance metrics and tools (e.g. Sprinklr native platform analytics)

• High attention to detail and strong organizational skills

• Ability to synthesize complex data into concise actionable insights

• Familiarity with paid social workflows and campaign performance measurement

• Clear communicator with a collaborative approach to cross-functional teamwork

Tools & Platforms:

• Sprinklr Meta Business Suite TikTok Analytics YouTube Studio

• Excel/Google Sheets (advanced functions like pivot tables vlookups etc.)

• Slack SharePoint and internal trafficking/project management tools

• Experience with media planning documents and trafficking trackers preferred

Why Join Us

As a Social Media Analyst youll be at the heart of the social teams successturning performance data into strategic opportunities and ensuring flawless execution of digital content. This is a dynamic role for someone who loves blending data storytelling and operational excellence.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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