Manager - Social Media
Manager - Social Media
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Salary Not Disclosed
1 Vacancy
Job Description
Genting Malaysia Berhad
GentingMalaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business covering theme parks casinos hotels seaside resorts and entertainment venues in Malaysia the UK and the US. It is one of the largest listed companies in Malaysia.
With decades of experience and milestones Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025 stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park Skytropolis Indoor Theme Park Crockfords and more. Even with all these accolades Genting Malaysia is constantly expanding and making big waves in the hospitality industry.
If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!
About the Role
We are seeking a visionary Social Media Manager to spearhead Resorts World Gentings social presence across local and international markets. This role demands a strategic leader who can balance creativity with analytics manage a team with clear direction and coaching and translate business objectives into innovative digital storytelling. As the social media lead you will work closely with upper management to secure approvals shape brand narratives and drive forward new opportunities in partnerships community building and social commerce.
Key Responsibilities
1. Define and drive the overall social media vision and roadmap ensuring alignment with RWGs brand and business priorities.
2. Act as the strategic lead for all social media initiatives securing buy-in and approvals from senior leadership
3. Lead social media team with clear direction structured coaching and professional development to build a high-performing unit
4. Foster collaboration with cross-functional teams and business units to ensure integration and impact
5. Lead the strategy and execution of content across Instagram TikTok Xiaohongshu (XHS) and emerging platforms
6. Oversee the content calendar to balance always-on storytelling campaigns livestreaming and reactive content
7. Build and lead social media IP campaigns and content that differentiate RWG from competitors
8. Champion new initiatives partnerships and collaborations with platforms agencies and creators to unlock new growth opportunities
9. Drive social commerce and livestreaming strategies integrating entertainment with conversion to deliver measurable business results
10. Oversee social listening crisis monitoring and real-time response strategies protecting RWGs brand reputation
11. Translate analytics and audience insights into strategic recommendations reporting regularly to upper management
Requirements
Bachelors degree in Marketing Communications or related field.
More than 6 years of experience in social media/digital marketing with at least 2 years in a managerial role
Proven expertise in both local (Malaysia) and international markets
Multi-lingual preferred
A forward-thinking leader who is passionate detail-oriented and disciplined with the ability to motivate teams and deliver measurable results
Proven ability to build strategies and campaigns that deliver measurable business ROI
Be part of an exciting history-in-the-making help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the now!
Required Experience:
Manager
Employment Type
Temp
