Social Media Marketing Analyst

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

We are building a world-class global social media and marketing organization to drive brand and sales growth. SharkNinja is rich with data sources and has a data-driven culture; we need analytic experts (like you!) to cut through the noise of social data surface what matters and guide immediate action.

This role will join a growing Global Marketing Analytics Team transforming data into clear actions that optimize marketing performance and guide media social and creative strategies. The ideal candidate will thrive in SharkNinjas fast-moving culture balancing rigor with pragmatism and using data not only to measure performance but to influence decisions and spark the next opportunity.

Key Responsibilities

• Social Media Analytics: Lead reporting and insights across all social media activity (organic earned influencer and paid). Quantify what drives virality and raise the odds of it happening.

• Turn Data into Decisions: Provide fast actionable analysis of campaign and creative performance to drive the next viral SharkNinja product.

• Creative Effectiveness: Partner with creative and social teams to evaluate content performance run A/B testing and recommend quick pivots to maximize impact.

• Cross-Team Collaboration: Work with media agencies internal media and social partners to align on measurement reporting and learnings.

• KPI Development: Cut through the noise of vanity metrics and define the metrics of success for social media marketing and ensure performance is tracked and understood.

• Executive Reporting: Deliver tailored action-oriented reporting for different audiences (tactical vs executive) and automate where possible.

• Best Practices & Benchmarks: Conduct rapid analyses to set standards and evolve measurement approaches.

• Culture & Collaboration: Share insights coach peers and contribute to a culture where data fuels decision-making and action.

Attributes & Skills

• Bachelors degree in Marketing Analytics Statistics Economics or a related field.

• 5 years of experience in performance marketing analytics social media analytics or creative measurement.

• Strong track record analyzing social platforms (Meta TikTok YouTube etc.) and distilling insights into actions.

• Advanced experience with Excel functions such as pivot tables formulas and data plug ins.

• Experience with data visualization tools such as Power BI.

• Strong analytical thinking with the ability to prioritize speed-to-insight.

• Excellent communication and influencing skills to drive decisions at pace.

• Self-motivated and comfortable balancing multiple priorities in a dynamic environment.