Growth Marketing - Stripe Publishing
Growth Marketing - Stripe Publishing
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Job Description
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the worlds largest enterprises to the most ambitious startups - use Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.
About Stripe Publishing
Stripes Publishing team makes books and magazines about economic social and technological progress. Our two main brands are Stripe Press which sold over 300000 books last year and Works in Progress an online magazine. Later this year Works in Progress will launch a full print magazine with paid subscriptions. Stripe Press will begin selling its entire catalogue of books directly on its website allowing for more experimentation in pricing bundling and reader engagement. While many of the ideas we explore are somewhat timeless we are very much a startup operation: growing rapidly experimenting and iterating and holding high aspirations for what we can build.
What youll do
Your primary goal will be to grow the reach of Works in Progress and Stripe Press: a new and highly entrepreneurial role with no preexisting gameplan. This includes growing Works in Progresss audience online selling Stripe Press books and Works in Progress print subscriptions and maximising the reach of other outputs like short films and podcasts. Youll develop and execute a growth strategy across both brands identifying the right mix of paid and organic tactics strategic partnerships and novel channels. Whether its getting mentions in top-tier newsletters building a high-performing referral program or running partnerships with conferences youll be responsible for designing what works and delivering resultswhile upholding and strengthening Stripe Publishings distinctive taste.
Responsibilities
- Run growth partnerships and marketing for WorksinProgress and StripePress.
- Produce and implement a clear growth plan that covers who we want to reach which channels well use how much well spend and how well judge success.
- Experiment with different channels (events newsletters paid ads podcast appearances SEO and LLM search etc.) and optimise spending over time based on whatever proves most effective.
- Develop and implement a social strategy designed to increase reach and audience share with thoughtful posts in line with our overall taste.
- Seek out and run partnershipssuch as conferences newsletters or joint campaignsthat put our books and magazines in front of new readers.
- Run launches and special offers including price tests limitedtime deals and crosspromotions between the magazine and the books.
- Track results and share updates and lessons after each big push.
- Maintain basic marketing tooling (email platform ad pixels analytics tags) and keep data clean for reliable reporting.
- Set up renewal and retention efforts like welcome emails autorenew flows merch and other perks to keep subscribers and repeat book buyers.
- Create a simple referral program so happy readers can share and earn rewards and track how it performs.
- Make sure our articles book excerpts and interviews rank well in search and keep drawing organic traffic.
- Prepare and manage the yearly marketing budget adjusting month by month as results come in.
- Find recruit and manage any external contractors or agencies required for all of the above.
Who you are
We need someone who has experience in growing the online audience of media brands that are similar to Works in Progress and Stripe Press as well as selling things on the internet in creative ways. Experience in the book publishing industry is not essential. But we are open-minded about what the right skillset looks like: someone with experience in marketing and business development for a fast-growing consumer-focused startup may have the right skills and experience if they know how to apply them here. You should know when to trust your gut and when to look at the data and be able to lead this workstream by yourself.
Were looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.
Minimum requirements
- 5 years experience in a senior growth-focused role for a startup ideally (but not necessarily) in media with a strong track record.
- A strong affinity for Works in Progress and Stripe Press including a passion for economic growth and technological progress.
Preferred qualifications
- 2 years working on online growth for a media brand with a strong track record.
Employment Type
Full Time
