Growth Marketing Business Analytics Lead
Growth Marketing Business Analytics Lead
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$ 65000 - 140000
1 Vacancy
Job Description
Position Overview
At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success.Company Overview: PNCs Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Small Business Marketing Analyst role and are seeking an innovative thought leader to build the foundation of our updated talent profile.
We are seeking a highly motivated and experienced marketing business strategist to join our growing team and drive high-impact marketing strategies. If you are passionate about
Bringing analytical rigor to decision making specifically audience segmentation and targeting KPI definition in-market test design performance analytics and optimization
Serving as a team-wide mentor and coach to enable the team to access interpret and apply relevant data to marketing strategies.
Building foundational marketing insights capabilities that provide actionable performance insights at the portfolio product campaign test-cell level.
we want to hear from you.
At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected valued and have an opportunity to contribute to the companys success.
This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely at managers discretion.
Job Requirements :
A fungible skill set with the ability to nimbly flex support based on the highest priority needs. Strategic program ownership needs may include product portfolio strategy design & branding product value propositions and claims development integrated go-to-market strategy and planning and launches in-market campaign optimization and/or full lifecycle end-to-end customer experience program management.
Ownership of full customer lifecycle marketing program with accountability for the program P&L
Development and implementation of strategic and integrated multi-channel marketing agendas based on business objectives customer insights competitive landscape assessments in-market performance with an expectation of ongoing optimization to maximize business impact.
Effective storytelling: ability to influence others to align with proposed our growth strategy economic optimization and acquisition levers through written and verbal communication.
Ideal Candidate:
Strategic problem solver who brings data-based solutions to solve complex business challenges.
Creative innovative thinker who is comfortable implementing new ways of working.
Owner mentality with desire to cut through clutter and deliver results in white space opportunities proven track record of building a path where one has not been set before.
Demonstrates strong written and oral communication skills including the
ability to influence partners and drive cross-functional alignment.
Has experience leading strategy in a large matrixed
organization.
Brings multiple stakeholders together to activate around a common vision
and builds consensus among partners.
Champions change and is energized by a challenge.
Job Description
- Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
- Consults with clients and mentors consultants on tool and strategy implementation and monitoring statistical scoring business intelligence data quality and analytical product / solution development.
- Determining the optimal analytic approach and supporting development implementation and enhancements.
- Conceptualizing developing and continuously optimizing analytical solution for operations and executive management to enable data driven decision making.
- Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNCs Enterprise Risk Management Framework.
Qualifications
Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications/licensures needed to be successful in this position.
Preferred Skills
Analytical Thinking Business Intelligence (BI) Concept Development Data-Driven Decision Making Data Integration Market Research Performance Metrics Qualitative Research Strategic PlanningCompetencies
Analytical Thinking Business Acumen Business Analytics Consulting Decision Making and Critical Thinking Effective Communications Emerging TechnologiesWork Experience
Roles at this level typically require a university / college degree with 5 years of industry-relevant experience. Specific certifications are often lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.Education
BachelorsCertifications
No Required Certification(s)Licenses
No Required License(s)Pay Transparency
Base Salary: $65000.00 $140000.00Salaries may vary based on geographic location market data and on individual skills experience and education. This role is incentive eligible with the payment based upon company business and/or individual performance.Application Window
Generally this opening is expected to be posted for two business days from 07/23/2025 although it may be longer with business discretion.Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.In addition PNC generally provides the following paid time off depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.To learn more about these and other programs including benefits for full time and part-time employees visitYour PNC Total Rewards.
Disability Accommodations Statement
If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.
California Residents
Employment Type
Full-Time
