Marketing Director
Marketing Director
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USD 110000 - 140000
1 Vacancy
Job Description
MARKETING MAKING THINGS BETTER BY MAKING BETTER THINGS
THE OPPORTUNITY:
Were looking for a big-picture thinker who is strategic creative and hands-on to lead a high-performing team in developing and executing bold brand-forward marketing strategies that drive growth across all business channels. This role is equal parts vision and execution.
At Lakeshirts we believe in creating apparel that connects people to the places and moments they love. As Director of Marketing youll guide the future of our house brands and customer-facing storytelling ensuring that everything we put into the world reflects who we are: creative committed and a little bit uncorporate.
We value servant leadership sleeves-up execution and a sense of humor. Our ideal candidate can flex from ideation to boardroom presentation to campaign rollout-without ever needing to swap jeans for slacks. Lifes better in a T-shirt after all.
ESSENTIAL JOB FUNCTIONS Lead the Team Execute Strategies Brand Growth
- Set and own the marketing vision brand positioning and go-to-market strategy across divisions and channels
- Champion the Lakeshirts Blue 84 Zephyr Aksels EMI-TGT Altered Latitudes Lakegirl & Yesterdays brands-shaping how the world sees feels and connects with us
- Lead mentor and develop a growing team of marketers creatives and digital pros
- Oversee and integrate all marketing functions including but not limited to:
- Brand strategy & campaign development
- Digital marketing CMS SEO chat bot optimization and email strategy
- Social media influencer outreach and online community
- Content creation and storytelling (visual written and video)
- Print collateral and catalog development
- Website strategy UX and visual design
- Internal and external communications including PR
- Build annual marketing plans that align with company growth goals product launches and key market opportunities
- Lead projects for signage and display marketing ensuring impactful trade show presentations effective customer displays and cohesive concept shop experiences.
- Collaborate cross-functionally with Sales Line Development Customer Experience and Executive Leadership to ensure brand and customer alignment
- Drive use of marketing technology analytics and reporting tools to measure performance ROI and brand health
- Stay ahead of emerging trends and help keep us both current and distinctly different
- Manage marketing budget and agency/vendor relationships
- Lead department in being curious explorers of all AI developments and a fierce champion of implementation
QUALIFICATIONS Big Picture Thinker Creative to the Max Ideate then Execute
- Bachelors degree in Marketing Communications Business or related field
- Strong understanding and proven success with branding principles market analysis and digital marketing backed by 8 years of progressive marketing experience including at least 3 years in a leadership role
- Industry experience in apparel lifestyle or consumer brands preferred
- Demonstrated experience in leading integrated marketing strategy from idea through execution
- Proven success managing brand identity and positioning in a growth-oriented business
- High level of digital fluency: web email SEO/SEM social and content marketing
- Familiarity with key marketing technologies is a plus-experience with platforms such as ZoomInfo Salesforce and Adobe Creative Suite (especially InDesign and Photoshop) is highly valued
- Deep understanding of how brand voice and visuals work together across platforms
- Strong sense of current fashion trends and style with an eye for visual aesthetics and brand alignment.
- Exceptional storytelling ability-whether through a product catalog a digital campaign or a keynote deck
- Creative instinct paired with analytical mindset-comfortable making decisions based on data and gut
- Excellent communication skills with the ability to tailor messaging to diverse audiences
- Strong leadership and team development skills with a collaborative and empowering style
WHY LAKESHIRTS IS THE PLACE YOU WANT TO BE. At Lakeshirts we believe in making work as awesome as the apparel we create. Were not just a t-shirt company- were also a hat sticker and sock company (and so much more!). Were a place where creativity meets culture where ideas and innovation are encouraged and where the atmosphere is truly one-of-a-kind. As one of the largest screenprinting manufacturers in the U.S. we decorate a variety of garments and accessories for the resort licensed collegiate and K-12 markets supported by over 1000 ah-mazing team members from sea to shining sea.
OUR CULTURE TRULY SETS US APART. Life at Lakeshirts is all about embracing our core values having fun and working with great people who make every day an opportunity to thrive. Were looking for those who want to roll up their sleeves and make an impact while enjoying a culture that values creativity teamwork continuous improvement and empowering each team member to define and elevate their success. We also foster a strong sense of community and are dedicated to wowing our customers on the daily.
Lifes Better in a T-shirt - and so is Work. Heres what you can expect when you join the Lakeshirts team:
- Competitive Pay - $00/year depending on experience and qualifications. Our approach is rooted in Meritocracy- your growth ideas and contributions shape your success here.
- Full Benefits Package - Health dental vision life disability accident and critical illness coverage. Benefits begin the first of the month after 60 days for full-time employees.
- Paid Time Off - Up to 22 paid days off in your first year. Because we believe in life outside of work too.
- Profit Sharing - If were profitable youre profitable.
- 401(k) with Match - Retirement planning with free money Yes please.
- Relaxed Dress Code - Come as you are. T-shirts jeans flip-flops- you do you.
- A Culture Thats Actually Lived - Our core values-like WOW Our Customers Continuous Improvement Team Meritocracy & Community arent just words on the wall. Theyre how we roll every single day.
Cognitive or Mental Requirements of the Job:
Employee must be able to see and hear read and write. Requires good judgment people-oriented flexible organized diplomatic reliable enthusiastic courteous helpful patient.
NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of
Required Experience:
Director
Employment Type
Full-Time
