Director of Marketing and Culture & Entertainment

JOB SUMMARY

Manages the overall beverage and night club operations which includes all bars lobby space and nightclub venues including Bowling and Ice Skating. Monitors guest and employee satisfaction maintaining standards and meeting or exceeding financial goals. Demonstrates knowledge and proficiency of all beverage standards and food standards where applicable. Develops and implements business plan for all bars and nightclub areas in conjunction with beverage / nightlife consultants and business partners where required. Acts as the nightlife duty manager where required and during high profile nightlife events.

CANDIDATE PROFILE

Education and Experience

High school diploma or GED; 4 years experience in the food and beverage or related professional area.

OR

2-year degree from an accredited university in Food Service Management Hotel and Restaurant Management Hospitality Business Administration or related major; 2 years experience in the food and beverage culinary or related professional area.

Preferred:

Previous experience of working with luxury food & beverage / nigfhtlife external consultants / business partners.

Extensive experience in bar operations preferable in a boutique or high-end bar or night club environment.

Familiarity with the entertainment industry and demonstrated ability to deliver operational standards with high-profile clientele.

CORE WORK ACTIVITIES

Developing and Maintaining Budgets:

Develops and manages all financial and Guest Satisfaction plans and actions for Beverage departments.

Maintains a positive cost management index for beverage operations.

Utilizes budgets to understand financial objectives.

Develops and executes a comprehensive Bar and Night Club program leveraging knowledge of mixology and entertainment concepts to create a memorable and unique customer experience.

Develops pre-opening sales and marketing goals and strategies business positioning of the bar and night club and other outlets and ensures alignment with the brand business strategy.

Executes the sales strategy and ensures bar/night club goals are met for both self and employees.

Assesses market position and recommends product and service needs and changes necessary to meet sales and marketing objectives consistent with brand goals.

Directs and manages sales to maximize profits.

Develops and implements marketing policies plans and procedures

Leading Bar/Night Club Area Operations:

Directs security/doorman on degree of control of access to bar and night club areas.

Understands beverage control including days on hand perpetual inventory bar pars portion control costs controls beverage potentials mix of sales analysis for beverage issue & returns food standards and period end inventory.

Monitors adherence to all liquor control policies and procedures (e.g. local state and country beverage and liquor laws).

Implements agreed upon beverage policy and procedures throughout the hotel.

Verifies compliance with all Bar/Night Club policies standards and procedures.

Verifies Bar/Night Clubs are in compliance of food handling and sanitation standards.

Manages inventories according to budget and business levels.

Manages the overall beverage and night club operations which includes all bars lobby space and nightclub venues including Bowling and Ice Skating.

Demonstrates knowledge and proficiency of all beverage standards and food standards where applicable.

Develops and implements business plan for all bars and nightclub areas in conjunction with beverage / nightlife consultants and business partners where required.

Leading Bar/Night Club Area Team:

Trains employees on liquor control policies and procedures.

Trains and direct employees in security and crowd control procedures and appropriate customer etiquette regarding access to Bar/Night Club areas.

Supervises employeesing levels to ensure that guest service operational needs and financial objectives are met.

Verifies employees understand expectations and parameters.

Communicates critical information to the Bar Night Club and Pool area employees regarding events.

Monitors Bars / Nightclub Managers and support employees.

Covers Nightclub GM role in the absence of the Nightclub GM

Manages the beverage departments / outlets.

Supervises and manages employees. Manages all day-to-day operations. Understands employee positions well enough to perform duties in employees absence.

Utilizes interpersonal and communication skills to lead influence and encourage others; advocates sound financial / business decision making; demonstrates honesty/integrity; leads by example.

Monitors all beverage bar and nightclub operations.

Creates and nurtures a property environment that emphasizes motivation empowerment teamwork continuous improvement and a passion for providing service.

Provides excellent customer service to all employees.

Responds quickly and proactively to employees concerns.

Provides a learning atmosphere with a focus on continuous improvement.

Provides proactive coaching and counseling to team members.

Encourages and builds mutual trust respect and cooperation among team members.

Verifies and maintains the productivity level of employees.

Develops specific goals and plans to prioritize organize and accomplish your work.

Provides the leadership vision and direction to bring together and prioritize the departmental goals in a way that will be efficient and effective.

Sets clear expectations with the employees and team leaders and ensures that appropriate rewards are given if expectations are exceeded.

Acts as the nightlife duty manager where required and during high profile nightlife events.

Verifying Exceptional Customer Service:

Provides excellent customer service.

Responds quickly and proactively to guests concerns.

Understands the brands service culture.

Verifies that all employees team leaders and managers understand the brands service culture.

Sets service expectations for all guests internally and externally.

Takes ownership of a guest complaint/problem until it is resolved or it has been addressed by the appropriate Manager or Team Employee.

Verifies all beverage / nightlife functions are up to standard and exceed guests expectations.

Provides services that are above and beyond for customer satisfaction and retention.

Improves service by communicating and assisting individuals to understand guest needs providing guidance feedback and individual coaching when needed.

Serves as a role model to demonstrate appropriate behaviors.

Manages day-to-day operations ensuring the quality standards and meeting the expectations of the customers on a daily basis.

Managing and Conducting Employee Experience Activities:

Provides guidance and direction to subordinates including setting performance standards and monitoring performance.

Conducts performance reviews in a timely manner.

Promotes both Guarantee of Fair Treatment and Open Door policies.

Identifies the developmental needs of others and coaches mentors or otherwise helps others to improve their knowledge or skills.

Identifies the educational needs of others develops formal educational or training programs or classes and teaches or instructs others.

Develops an action plan to attack need areas and expand on strengths based on AES Guest Statifaction results.

Partners with Employee Experience to attract hire train develop and retain the right people in order to support the strategic priorities of the market

Verifies effective structures processes jobs and performance management systems are in place.

Champions leadership development and workforce planning priorities by assessing selecting retaining and developing diverse high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; work with Employee Experinec to anticipate future talent needs based on business growth plans.

Manages payroll process holidays absences by utilizing the properties appoipriate systems.

Additional Responsibilities:

Complies with all corporate accounting procedures.

Provides information to supervisors co-workers and subordinates by telephone in written form e-mail or in person.

Analyzes information and evaluates results to choose the best solution and solve problems.

Verifies effective departmental communication and information systems through logs department meetings and property meetings.