Senior Marketing Executive
Senior Marketing Executive
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Job Description
Want to revolutionise the future of education and do meaningful work that transforms the lives of future generations
Crimson Education is a leading EdTech company founded in 2013 with a mission to transform students into world leaders through personalised education. Our rapidly growing mission-driven team is dedicated to building the education system for the 22nd century. We support over 20000 students with a global network of 2400 tutors and consultants.
Our innovative tech platform connects students to mentors and academic experts supporting their admissions journey to top universities in the UK US Canada and beyond.
This is a full-time opportunity based in Vancouver/Toronto.
Marketing Responsibilities Lead Generation Partnerships and Campaign Management
- Spearhead multi-channel marketing campaigns across digital local and partner networks to maximise reach and quality lead generation.
- Continuously analyse and optimise marketing and lead generation strategies to exceed enrolment and revenue targets.
- Present Crimson products and tailored solutions in engaging and informative ways to diverse audiences including families prospective students and partner organisations.
- Generate detailed market and audience insights to inform campaign targeting content and new service development.
- Participate in high-impact outreach activities including school presentations educational events seminars and careers expos.
- Attend industry events as a brand ambassador monitoring market trends and providing actionable feedback to strategy teams.
Essential Experience and Skills Marketing Expertise and Relationship Management
- A strong track record in planning and executing data-driven marketing campaigns with proven results in lead generation and customer acquisition.
- Exceptional communication skills with the ability to craft compelling storytelling for diverse audiences.
- Experience in the education sector higher education marketing or detailed knowledge of the UK US or international university admissions processes is a plus
- Strong interpersonal skills with the ability to build rapport and trust with prospective customers partners and key stakeholders.
- Interest in transforming the field of education and making a meaningful difference in young peoples lives.
- Comfortable using video conferencing platforms and confident in delivering remote as well as onsite events and presentations.
Preferred Technical Experience Marketing Platforms and Tools
- Working knowledge of Salesforce Marketo or related CRM and marketing automation platforms.
- Experience with digital content design tools such as Canva.
- Fluency in English and Bahasa
- Familiarity with digital marketing analytics SEO best practices and campaign performance measurement.
What Youll Love About Working with Crimson
- Significant opportunities for professional development and internal mobility over 33% of our roles are filled through promotion or role change each year.
- An annual training budget to support your continuous learning and growth we love to help you level up!
- Supportive and inclusive culture with a focus on wellbeing including access to a company psychologist.
- Fireside chats workshops peer learning groups and candid feedback to empower everyone to achieve their full potential.
- The chance to be part of a diverse global team making a real difference with operations in 28 markets worldwide and still growing!
If youre passionate about educational marketing thrive in a fast-moving and collaborative environment and are ready to work with cutting-edge technology to shape the future of EdTech we want to hear from you!
Please monitor your email inbox (including junk/spam folders) for updates from our recruitment team.
Employment Type
Full Time
