Marketing Manager - Japan (f/m/d)
Marketing Manager - Japan (f/m/d)
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Job Description
adjoe is redefining the future of mobile ads. Powered by advanced AI first-party data and world-class engineers weve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade now the fastest growing rewarded advertising channel globally driving incremental engagement retention and revenue.
At the same time were breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg Boston Singapore and Tokyo adjoe is defining the next stages of app and ad experience right now. Join us.
Meet Your Team:
Full-time storytellers and product-sellers; committed creators and curators. Our Growth Marketing team specializes in everything from building the adjoe brand to showcasing the success of its niche tech products. This team of graphic designers event planners product marketers content writers and sales enablement specialists is on a mission to build adjoes brand and partnerships across the Growth Marketing team thrives on creating a better customer journey educating customers about our products unifying our visual identity and highlighting what it means to be a member of the adjoe community.
What You Will Do
- As our first dedicated Marketing Manager in Japan youll own and drive our entire marketing presence in this key market. You wont just execute a playbook youll write it.
- Youll work directly with senior leadership to craft and execute Japans go-to-market strategy from the ground up tailoring campaigns to local needs while collaborating closely with the global marketing and APAC sales teams.
- Build and execute localized marketing strategies for Japan aligned with regional sales goals and adjoes global brand vision.
- Own the regional go-to-market strategy for new and existing adjoe products develop narratives launch plans and performance marketing campaigns.
- Craft compelling localized messaging that speaks directly to the Japanese market across all touchpoints: websites sales decks blog posts ads creative assets and more.
- Lead our local digital presence managing Japanese-language social media accounts and paid media campaigns to build brand awareness and engagement.
- Drive regional co-marketing initiatives with strategic partners to amplify our brand and extend product reach.
- Manage local agency partners who support PR event execution content localization and media placement.
- Generate inbound demand through regional campaigns and events measuring success with clear performance metrics.
Who You Are
- Based in Japan with a deep understanding of the local market and culture.
- Bilingual communicator: fluent in both Japanese and English able to navigate global and local conversations with ease.
- Experienced marketer with 5 years in marketing product marketing event marketing or PR ideally within tech adtech or mobile app industries.
- Strategic and entrepreneurial: youre excited to build something from the ground up and thrive in a fast-paced high-growth environment.
- A great storyteller: you can distill complex technical products into clear engaging narratives and content briefings.
- Digitally fluent: you have hands-on experience with platforms like X (formerly Twitter) Google Ads and WordPress.
- Collaborative and organized: skilled at managing multiple stakeholders across sales marketing and external partners to drive initiatives forward.
- Agency-savvy: experienced in briefing and managing external marketing PR or localization agencies.
- Event-ready: youve successfully planned and executed events managing both logistics and budgets.
- Growth-minded: you understand the marketing funnel and have experience running campaigns focused on lead generation and increasing marketing-qualified leads (MQLs).
Employment Type
Full Time
