ABM Marketing Executive
ABM Marketing Executive
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Job Description
Role: ABM Marketing Executive
Company: Nucleus Software Exports Ltd. Fintech/Banking Software Solutions
About Nucleus Software
Nucleus Software is a leading global provider of digital lending and transaction banking solutions that powers the operations of over 200 financial institutions across 50 countries. As pioneers in the Banking and Financial Services (BFS) industry we deliver cutting-edge fintech solutions including our flagship FinnOne Neo platform supporting retail lending corporate banking cash management and digital transformation initiatives for banks and financial institutions worldwide.
Join our dynamic team thats transforming the future of financial technology and helping institutions achieve digital excellence.
We are seeking a strategic and results-driven ABM Marketing Executive to spearhead our account-based marketing initiatives within the global Banking and Financial Services sector. This role presents an exciting opportunity to drive targeted marketing strategies that directly impact revenue growth working with tier-1 financial institutions and emerging fintech companies.
What Youll Achieve
Strategic Account Development & Growth
Design and execute comprehensive account-based marketing strategies aligned with sales objectives and business goals for target financial institutions
Partner closely with sales teams to develop tailored marketing plans for strategic accounts focusing on C-suite executives CIOs and digital transformation leaders
Build and maintain strong relationships with key stakeholders within target accounts becoming a trusted advisor in their digital transformation journey
Campaign Excellence & Execution
Create and manage sophisticated multi-channel marketing campaigns across email content marketing industry events webinars and targeted digital advertising
Develop personalized content and messaging strategies that address specific pain points and business challenges of banking and financial services clients
Execute both 1:1 and 1:Many ABM campaigns optimizing for maximum engagement and conversion
Data-Driven Performance & Optimization
Leverage advanced analytics tools to measure campaign effectiveness track ROI and continuously optimize marketing strategies
Monitor key metrics including account engagement scores pipeline acceleration deal velocity and revenue attribution
Conduct A/B testing and multivariate campaigns to improve performance across all touchpoints
Customer Success & Expansion
Lead customer ABM marketing activities for existing clients through strategic customer visits Go-LIVE celebrations and relationship management programs
Develop customer advocacy programs and case study initiatives to drive referrals and expansion opportunities
Coordinate post-implementation marketing activities to ensure customer success and identify upselling opportunities
Market Intelligence & Industry Leadership
Research and analyze banking industry trends regulatory changes and competitor activities to inform marketing strategies
Collaborate with product marketing content marketing and sales teams to ensure messaging consistency and market positioning
Represent NucleusSoftware at industry conferences banking forums and fintech events
What We Offer:
Growth Opportunity: Work with a market-leading fintech company serving 200 financial institutions globally
Industry Impact: Shape the future of banking technology through strategic marketing initiatives Professional Development: Access to industry conferences certifications and continuous learning opportunities
Global Exposure: Collaborate with international teams and clients across 50 countries
Innovation Environment: Work with cutting-edge fintech solutions and emerging technologies
Ready to Transform Banking Through Strategic Marketing
Join Nucleus Software and be part of a team thats revolutionizing how financial institutions leverage technology to serve their customers better. Your expertise in ABM marketing will directly contribute to our mission of empowering banks and financial institutions with world-class digital solutions.
Apply now and help us build the future of financial technology one strategic account at a time.
Location: Noida
Department: Marketing
Travel: 25-30% (Industry events customer visits regional conferences)
Nucleus Software is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race gender age religion sexual orientation or disability.
Requirements
What You Bring
Essential Qualifications
Education: Bachelors or Masters degree in Marketing Business Administration or related field Experience:
3-5 years of proven experience in ABM marketing and content creation preferably within Banking and Financial Services (BFS) domain
Industry Knowledge: Demonstrable understanding of banking operations digital transformation challenges and fintech ecosystem
Technical Expertise
Advanced proficiency in CRM and marketing automation tools including Marketo HubSpot Zoho or similar platforms
Hands-on experience with LinkedIn Sales Navigator Google Ads and social selling strategies
Expertise in setting up optimizing and measuring ABM campaigns with clear ROI tracking
Experience with landing page optimization user funnel analysis and conversion rate optimization
Proficiency in A/B testing multivariate testing and campaign performance analytics
Proven track record in demand generation campaigns with measurable results
Experience managing marketing databases and executing complex email and display advertising campaigns
Strong ability to identify target audiences and devise digital campaigns that engage inform and motivate decision-makers
Experience in creating compelling content for C-suite and technical audiences in financial services
Personal Attributes
Strategic Thinking: Ability to develop long-term account strategies while executing tactical campaigns Communication Excellence: Outstanding written and verbal communication skills with ability to present to senior executives
Analytical Mindset: Strong data interpretation skills and ability to derive actionable insights from campaign metrics
Collaboration: Proven ability to work cross-functionally with sales product and marketing teams Industry Passion: Genuine interest in financial technology and digital transformation trends
Preferred Qualifications
Professional certifications in digital marketing (Google Ads HubSpot Marketo LinkedIn Marketing)
Experience with banking software solutions lending platforms or fintech products
Knowledge of regulatory compliance requirements in financial services marketing
Experience with international marketing campaigns across multiple regions
Familiarity with enterprise sales cycles (6-18 months) and complex B2B decision-making processes
Benefits
Good sales experience in European Market (Mandatory). Good communication skills Proven experience in sales support, or a related role within the software industry. Strong organizational and multitasking skills with the ability to prioritize and meet deadlines. Excellent communication and interpersonal skills to interact with customers and internal teams. Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint). Analytical mindset with the ability to gather and interpret data to support sales strategies. Familiarity with the software industry and sales processes are preferred 6 to 8 Years of overall experience in IT industry in Software Sales support from a midsize organization. Master s degree in management/Business
Employment Type
Full Time
