Lead - Content

Overview

Were looking for a strategic and versatile Content Strategist to join our high-performing Demand Generation team. If youre a B2B writer who thrives in fast-paced campaign-driven environmentsand can craft content that drives conversions across channelsthis role is for you. Youll play a key role in translating campaign ideas into impactful assets that align with buyer journeys and demand generation goals.

 

Roles & Responsibilities

Campaign Content Development

• Create high-performing content to support demand generation campaigns including:

  • Whitepapers

  • Blogs

  • Emails

  • Landing pages

  • Infographics

• Convert campaign themes into benefit-driven compelling messaging suited to different funnel stages.

Email Marketing

• Write attention-grabbing subject lines crisp body copy and compelling CTAs.

• Align email content with campaign goals like lead generation product education and event promotion.

• Collaborate with campaign managers to fine-tune messaging and performance.

Short-form Copywriting

• Develop concise persuasive copy for paid channels including:

  • LinkedIn ads

  • Google Search and Display ads

• Adapt messaging to various personas industries and buying stages.

Video Content & Scripting

• Write scripts for video formats such as:

  • Explainers

  • Promos

  • Customer stories

  • Webinars

• Work with creative teams to ensure message clarity flow and visual impact.

Visual Content Collaboration

• Partner with design teams to produce infographics and visual storytelling content.

• Help distill complex product capabilities into simple visually engaging formats.

Cross-functional Collaboration

• Work closely with stakeholders across product marketing field marketing campaign managers and design.

• Ensure all content aligns with brand voice and messaging.

• Translate technical information into clear engaging language for prospects.

Qualifications :

• 6-9 years of experience in B2B content marketing preferably within SaaS IT or tech.

• Strong portfolio showcasing:

  • Short-form ad copy

  • Long-form assets

  • Video scripts

  • Email campaigns

• Proven ability to write with clarity brevity and persuasion across formats and channels.

• Strong interpersonal and communication skills.

• Experience working with:

  • Google Docs

  • Project management tools (e.g. Hive Airtable)

  • Content Management Systems (e.g. Contentful)

Skills

Content Creation & Copywriting

• Long-form content development (whitepapers blogs)

• Short-form content (ad copy email campaigns)

• Video scriptwriting (explainers promos customer stories)

• Writing for different funnel stages (TOFU MOFU BOFU)

• Messaging adaptation for various personas

• Clear concise benefit-driven writing

• Strong command of CTAs subject lines and persuasive language

Demand Generation & Campaign Support

• Content alignment with demand gen goals (lead gen product education event promotion)

• Campaign content ideation and execution

• Funnel-optimized messaging

• B2B SaaS/IT content strategy experience

• Familiarity with buyer journeys and content mapping

Collaboration & Cross-functional Alignment

• Working with campaign managers product marketing field marketing and design teams

• Translating technical product capabilities into prospect-friendly content

• Visual storytelling collaboration (infographics video etc.)

• Stakeholder communication and alignment

Visual & Multimedia Content

• Infographics and visual content development

• Video storytelling support (scriptwriting and concept visualization)

• Strong understanding of message clarity and flow in multimedia

Tools & Platforms

• Google Docs

• Project management tools (Hive Airtable)

• Content Management Systems (e.g. Contentful)

Communication & Soft Skills

• Excellent written communication (clarity brevity persuasion)

• Strong editing and proofreading skills

• Ability to distill complex ideas into simple digestible formats

• Comfortable in fast-paced deadline-driven environments

Additional Information :

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

Remote Work :

No

Employment Type :

Full-time