Insight Manager
Insight Manager
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Job Description
Agency :
HavasJob Description :
At Havas Media we believe brands mean more by bringing them closer to people. Thats why our ambition is to be the most customer-centric media agency in the UK. We build sharper insights underpinned by our Meaningful Brands study to deliver people-first comms.
We craft distinctive customer journeys which connect people to brands and brands to people. We offer our clients transformational ways of working partnering with the likes of Dominos KIA and Hyundai Dreams EDF Homebase Starbucks Ocado the BBC and many more.
The Insight Manager Role:
The role would be working in the HMN Insight team which sits in the wider Strategy Planning and Insight (SPI) team. The Insight team also works closely with the DNA (data and analytics) team.
The mission of the Insight team is to understand people: what they do and why they do it including all the external forces such as wider trends and culture that shape their behaviour.
We aim to uncover insight that inspires great strategic thinking and to unlock ways that brands can be more meaningful in consumers lives. We help our clients understand the current (and potential) consumers of their brands how they live their lives what makes them tick and how to reach them through media and content. We also evaluate how effective our media campaigns have been in reaching and resonating with people.
We source insight from desktop tools and systems that Havas buys into as well as running more bespoke research (e.g. quantitative online surveys qualitative focus groups and ethnography).
HMN offers lots of opportunity for training coaching and mentoring. We offerfull trainingand support across all areas to help you develop as an insight specialist learning from our senior colleagues who have considerable experience.
What were looking for:
An Insight Manager or well-established Insight Executive looking to move up to Manager level. We need someone with at least 2-4 years insight experience in a research agency media agency media owner or client-side role. Were looking for someone who is knowledgeable across a range of research methodologies and techniques including the world of digital and social data. We are looking for someone ambitious and talented who can hit the ground running.
Critically you will need to have experience in quantitative and qualitative methodologies and be able to successfully run your own bespoke research projects from start to finish. Ideally you will also have experience/knowledge of syndicated industry tools such as TGI YouGov Profiles YouGov Brand Index and Touchpoints along with social tools such as Brandwatch.
Equally you will need to be passionate about insight and be able to turn data from multiple sources into compelling stories for your clients.
Key Responsibilities:
- Identify insight needs and opportunities for our clients write proposals and sell in relevant tools and services to contribute to revenue generation.
- Lead and supervise all aspects of bespoke quantitative and qualitative research projects including researching analysing and presenting back results.
- Create compelling and actionable insight debriefs and reports.
- Support on new business pitches working collaboratively with strategists and planners.
- Work collaboratively with planning teams on existing client business.
- Champion best practice use of Havas suite of tools within the agency.
Required skills and experience:
- Be able to translate a clients business challenge into a research approach - understanding of when its appropriate to use different tools / methodologies.
- Be able to write strong Insight proposals across a variety of methodologies with support from more senior team members.
- Experience in running brand trackers and campaign uplift studies along with audience focused projects such as segmentation and customer journey work.
- Be able to own and manage all stages of research projects including supplier briefing set-up questionnaire design / discussion guide development fieldwork management analysis and presenting back results.
- Familiarity with desktop tools (TGI Touchpoints YouGov) and social listening tools (e.g. BrandWatch).
- Be comfortable working in a fast-paced environment - able to manage multiple projects simultaneously meet deadlines show excellent organisational skills and attention to detail.
- Show strong aptitude for drawing out insight and crafting a narrative.
- Confident presenting research results to clients and other stakeholders.
- Intellectually curious about people and the world around them.
- A good communicator: highly collaborative and enjoy working with a variety of people
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Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.
Required Experience:
Manager
Employment Type
Full-Time
