Complex Marketing Manager - Hiltons of Iowa
Complex Marketing Manager - Hiltons of Iowa
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1 Vacancy
Job Description
Do you have a knack for innovative strategies a love for creating exceptional guest journeys and a keen eye for impactful digital experiences Bring your creativity passion and business acumen to a world-class brand. The possibilities are endless with a career at Hilton the #1 Americas Best Workplace awarded by Great Place to Work & Fortune for two consecutive years. Come for the job thrive in your career and enjoy the journey of Making the Stay.
This position requires coverage of two key hotels within the Hilton brand properties in Iowa. This position will split time on site at both Hilton Des Moines Downtown and DoubleTree by Hilton Hotel Cedar Rapids Convention Complex.
PRINCIPLE RESPONSIBILITIES & POSITION PURPOSE
In this role you will support two Director of Sales & Marketing in all Marketing Strategy Planning & Execution for both hotels.
- Assist in the development management execution and measurement of all aspects of the marketing/branding strategies under the leadership of both Director of Sales and Marketing; including but not limited to Ecommerce Digital Audits/Merchandising social media Paid Digital & Traditional Advertising Video/Photography Shoots & Content Management etc.
- All efforts should be focused on maximizing commercial performance.
- Success measures include; budget achievement increasing topline revenue optimizing expenses and achieving channel/market share objectives.
The keys to success in this role are as follows:
- Build a close alignment with on-property regional and brand marketing teams.
- Highly adaptable to seasonality and conflicting priorities.
- Successfully execute the tactical elements of the annual marketing plan.
- Strong project management skills with the ability to prioritize multiple projects at once.
- Has a passion for learning and staying on the cutting edge of new digital strategies trends and technologies.
KEY DUTIES
- Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.
- Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites Digital & Traditional Advertising Photography and Videography) and that each aligns with the hotels branding and positioning strategy by guest segment.
- Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: Holiday Suite)
- B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments candidate should possess Canva creative skills
- Monthly Reporting: Under the guidance of the Directors of Sales and Marketing owns & prepares monthly marketing activity reports
- Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations
- Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotels business & customer mix along with Brand pillar integration
- Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute
- External Agency Management:serves as primary liaison with external agencies (example: digital PR creative) by delivering strategic creative briefs and ensuring timely deliverables
- Partnership Management: plans and execute projects withlocal partnership activations and sponsorships that align with the hotels positioning
SUPPORTIVE SERVICES:
- Participates where appropriate in trade/business related functions events conferences and workshops
- Performs special projects and other responsibilities as assigned and participates in task forces committees and cluster groups as requested
- Assists the Directors in preparing ad-hoc presentations including hotel executive committee meetings ownership reviews and corporate hotel reviews; at times this role may be required to present in these commercial meetings
BUSINESS ACUMEN
- Extensive knowledge of marketing communication mediums including traditional digital and social channels
- Proficiency in data analysis and translating insights into compelling narratives
- Ability to navigate a matrix organization
- Project management
- Copywriting
- Software/Program Skills/Knowledge:
Microsoft Office (Word Power Point Excel & Outlook)
Social Media Websites (Facebook Instagram etc)
CMS Platforms
Digital Analytics
Canva Adobe and/or Photoshop
Ideal Soft Skills:
- Presentation / Communication skills
- Relationship building & thoughtful networking
- Leadership abilities
- Proactive strong points of view
- Demonstrate ownership / sense of urgency to deliver results
What are we looking for
QUALIFICATION STANDARDS
- Bachelors Degree with emphasis in marketing and/or public relations preferred
- 3 years of combined marketing advertising and/or ecommerce marketing experience
3 years of combined marketing advertising and/or ecommerce marketing experience
- Prior hotel/travel industry experience ispreferred but not required
This is an on-property role based out of the Hilton Des Moines Downtown AND DoubleTree by Hilton Cedar Rapids Convention Complex
The Benefits-
Hilton is proud to have an award-winning workplace culture ranking#2 Best Company To Work For in the U.S.
We support the mental and physical wellbeing of all Team Members so they can Thrivepersonally and professionallyin a diverse and inclusive environment thanks to innovative programs and benefits such as:
- Health insurance
- Career growth and development
- Team Member Resource Groups
- Recognition and rewards programs
- Go Hilton travel discount program
- Best-in-Class Paid Time Off (PTO)
- Supportiveparental leave
- Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
EOE/AA/Disabled/Veterans
Required Experience:
Manager
Employment Type
Full-Time
