Senior Manager, B2B Vertical Marketing

Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the worlds stories Tubi offers the largest collection of on-demand content including over 275000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers the company is committed to putting viewers first with free accessible entertainment for all.

About the Role:

Tubi is seeking a strategic storyteller and category marketing expert to lead vertical marketing for some of our most dynamic and high-growth advertiser segmentsincluding but not limited to CPG Retail and Mid-Market. In this role youll craft and drive go-to-market strategies that help advertisers understand the measurable power of Tubis ad-supported streaming platform.

As Senior Manager B2B Vertical Marketing youll sit at the intersection of marketing strategy industry expertise and Ads Marketing. Youll partner closely with Sales Product Marketing Research Events and Creative to bring to life compelling narratives high-impact campaigns and standout activations that resonate with category buyers. From thought leadership to client playbooks to live event programming youll shape the way key industries see the value of streaming with Tubi.

Were looking for a strategic thinker who thrives on collaboration knows how to turn insights into action and brings a fresh perspective to a rapidly evolving ecosystem.

This role reports to the Senior Director Ads Marketing.

This is a hybrid role that can be based in either our New York or Los Angeles office.

What Youll Do:

• Champion the voice of CPG Retail and Mid-Market advertisersdeeply understanding their business challenges media behaviors and opportunities within the streaming landscape.
• Build smart resonant and scalable vertical marketing strategies that position Tubi as an essential partner to advertisers looking to drive reach performance and brand growth.
• Translate insights into action: develop vertical playbooks tailored sales narratives and content that helps Sales open doors and close deals.
• Partner closely with Sales stakeholders to build go-to-market programs and toolkits that bring category strategies to lifefrom pitch decks to case studies to industry-facing thought leadership.
• Own the marketing roadmap for your verticals: oversee the creation and execution of webinars tentpole sponsorships and conference activations that elevate Tubis presence and position in the market.
• Collaborate cross-functionally across Creative Research Product Comms and Legal to ensure marketing initiatives are integrated effective and on-brand.
• Lead and mentor a junior team member supporting additional verticalssetting direction coaching execution and ensuring alignment with broader strategy.
• Track performance and optimize continuously: use data to understand whats working whats not and where we go next.

Your Background:

• 6-8 years of B2B marketing or ad industry experience ideally with a background in vertical/category marketing media strategy or sales enablement.
• Deep understanding of the advertising landscape and the dynamics driving change in the streaming and video investment space.
• Hands-on experience executing small-to-mid size client events including roadshows lunch-and-learns onsite activations (e.g. fireside chats & capabilities presentations).
• A strategic and creative mindsetyou love connecting the dots between audience needs product strengths and business opportunity.
• Strong content development and storytelling chops; you can distill complexity into compelling client-ready narratives.
• Excellent project management and cross-functional collaboration skillsyoure organized communicative and outcomes-driven.
• A knack for turning insights into action backed by strong analytical thinking and comfort with data.
• Experience working closely with Sales or being embedded in a revenue-driving function is a strong plus.

#LI-MJ1

#LI-Hybrid

Tubi is a division of Fox Corporation and the FOX Employee Benefits summarizedherecovers the majority of all US employee following distinctions below outline the differences between the Tubi and FOXbenefits:

• For US-based non-exempt Tubi employees the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees in lieu of the FOX Vacation policy Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time regular employees in lieu of FOX Paid Parental Leave Tubi offers a generous Parental Leave Program which allows parents twelve (12) weeks of paid bonding leave within the first year of birth adoption surrogacy or foster placement of a child in addition to applicable government leave program(s) and FOXs short-term disability policy. This time is 100% paid through a combination of any applicable state city and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time regular employees Tubi offers a monthly wellness reimbursement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity disability protected veteran status or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.