Global Product Marketing Lead (CMF)

About the Role

Were looking for a Global Product Marketing Lead to drive the end-to-end success of CMF product launches on a global scale. From crafting sharp launch plans and messaging to delivering breakthrough campaigns across every touchpointyoull own how the world sees and experiences our products.

This is a global-facing execution-heavy role based in Gurgaonideal for someone who combines strategic thinking with obsessive attention to detail thrives in fast-paced environments and is driven to deliver bold ROI-focused work that stands out from everything else out there.

Key Responsibilities

• Develop and articulate clear product communication strategies turning key selling points into compelling narratives that resonate across regions and audiences
• Demonstrate a strong grasp of strategic messaging frameworksnot just tactical copywriting
• Design and execute end-to-end launch strategies across pre-launch launch and post-launch phases with clearly defined goals and tactics for each stage
• Plan integrated demand generation campaigns across owned earned and sales channels to drive awareness consideration and conversion
• Balance impact and efficiencyclearly distinguishing between fixed (high-impact non-negotiable) launch investments and variable or performance-based budgets
• Identify key levers for incremental investment to optimize performance and ROI throughout the launch cycle
• Lead and evolve a cross-functional team structure to deliver launch excellencedefining key roles responsibilities and ownership of core KPIs
• Set up clear operating processes between marketing functions creative and regional teams to enable agile decision-making strong alignment and high execution efficiency
• Champion a future-facing product marketing function that plays a strategic role in roadmap planning and revenue growth
• Establish robust tracking frameworks and KPIs to evaluate campaign performance across all phases and channels with a focus on learning and continuous improvement
• Leverage insights and data to influence future product development GTM decisions and audience segmentation strategies
  
  

What Were Looking For

• 10 years of experience in integrated marketing or campaign management ideally in tech mobile or fast-growth consumer brands
• Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases
• Extremely ROI-driven with experience working with limited budgets while maximizing impact through efficiency and creativity
• Exceptional attention to detail with a high bar for creative execution
• Strong instincts for what makes content breakthrough and culturally relevant
• A builders mindsetcomfortable with ambiguity resourceful and capable of working lean
• Clear communicator and collaborative operator across cross-functional teams
• Sharp understanding of consumer behavior and cultural nuance in India and beyond
  
  

Why Join Us

• No corporate red tapejust bold ideas fast execution and real ownership
• Youre here to disrupt and define not follow the rulebook
• Join the fastest-growing tech brand in the past decadeand shape whats next
• Your work will have a visible impactseen shared and talked about across the country (and beyond)
• Fast-track your careersurrounded by ambitious minds moving at startup speed

• A chance to shape the voice of one of the most exciting tech brands
• Fast-paced and creative environment with global reach
• A culture that values curiosity creativity and doing things differently
• A commitment to building a diverse inclusive and welcoming workplace for all