Product Marketing Specialist
Product Marketing Specialist
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Job Description
Were looking for a strategic and customer-focused Product Marketing Manager to drive go-to-market success product adoption and market differentiation. Youll be the bridge between product marketing and salescrafting compelling messaging enabling sales teams and ensuring our products resonate with the right audiences.
What youll need to bring to the role & Experian
- Strategic Thinking & Commercial Acumen: Strong understanding of go-to-market strategy customer segmentation and sales enablement.
- Content & Brand Awareness: Ability to support content creation and ensure brand consistency across channels.
- Analytical Mindset: Comfortable using data to inform decisions track performance and optimize messaging.
- Collaboration & Communication: Strong interpersonal skills to work effectively with product sales and creative teams and excellent communication and storytelling skills
Work that matters - What youll be doing
- Messaging & Positioning
- Craft clear compelling messaging that communicates product value and differentiation.
- Conduct competitive analysis and market research to inform positioning.
- Create and maintain product collateral including datasheets pitch decks and web content.
- Go-to-Market Strategy
- Develop and execute go-to-market plans for new product launches and feature updates.
- Define target audiences value propositions and positioning strategies.
- Collaborate with product managers to align marketing with product roadmaps.
- Sales Enablement
- Equip sales teams with tools training and content to effectively sell the product.
- Develop case studies battle cards and objection-handling guides.
- Partner with sales to gather feedback and refine messaging.
- Customer & Market Insights
- Conduct customer interviews surveys and win/loss analysis to understand buyer needs.
- Monitor market trends and competitor activity to inform strategy.
- Use insights to influence product development and marketing campaigns.
- Cross-Functional Collaboration
- Work closely with marketing product sales and customer success teams.
- Support demand generation efforts with product-focused content and campaigns.
- Ensure consistent messaging across all customer touchpoints.
Qualifications :
More about you
- 5 years of progressive experience in marketing roles preferably in B2B or product-driven environments.
- Bachelors degree in Marketing Business or a related field (MBA preferred).
Additional Information :
Benefits/Perks:
- Novated Leasing & Salary Packaging
- Great compensation package and bonus / commission plan
- Core benefits including Experian shares discount and wellness program
- Flexible working environment hybrid model
- Flexible time off including volunteer time off personal leaves and paid holidays
- 17 weeks of Paid Parental Leave family care leave and up to 5 days study leave
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
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Find out what its like to work for Experian by clicking here
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
