Analyst, Consumer Insights
Analyst, Consumer Insights
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1 Vacancy
Job Description
SUPPORT THE OPTIMIZATION OF CONSUMER DATA AND INSIGHTS
Assist in the creation of reports and materials using diverse sources of consumer data to support overall business objectives within the Marketing organization while exhibiting a sense of urgency persistence and dedication to quality and customer service.
Independently and proactively analyze consumer data from key resources to address ongoing and ad hoc business inquiries contributing to marketing strategies and a deeper understanding of the Energy Drinks category.
Contribute to the development and presentation of regular consumer insights materials including analyses of consumer trends demographics and behaviors to generate insights and uncover opportunities.
CONSUMER RESEARCH SUPPORT
Assist senior team members in identifying knowledge gaps and collaborate with vendor partners to execute quantitative and qualitative research projects aimed at addressing those gaps.
Improve the effectiveness of existing and syndicated consumer studies integrating them with other data sources to develop impactful actionable insights materials.
Support the administration of custom research initiatives to enhance strategic marketing decisions.
Provide assistance across the organization to promote the adoption of insights and ensure mastery of the related content.
COMMUNICATION AND REPORTING
Support the delivery of both regular and ad hoc Consumer Insights materials and resources to provide the organization with a comprehensive understanding of consumers and actionable insights to drive growth and support Red Bulls strategic initiatives.
Establish best practices for reporting and take responsibility for updating materials which will be organized into an Insights library.
Regularly communicate insights across all levels of the organization through reports newsletters and internal presentations.
Qualifications :
Bachelors degree in a quantitative or business-related field (e.g. Economics Statistics Business Analytics)
Minimum 2 years of experience in marketing analytics customer insights or a similar role in a consumer-facing environment
Expert proficiency in Microsoft Office Suite especially PowerPoint and Excel
Proficiency in SPSS and experience navigating crosstab tools
Experience with Power BI/Tableau or other data analysis/visualization software
Ability to support quantitative and qualitative research methodologies
Strength in creating fact-based stories and the ability to integrate multiple tools to solve problems
Ability to analyze results interpret findings support recommendations and develop presentations
Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport persuades others and gains understanding
Strong analytical and problem-solving skills
Experience with CPG brands and related data and knowledge of research methodologies preferred
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $65600 - $98400 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
