Social Media Executive
Social Media Executive
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Job Description
Job Title: Social Media Executive
Location: 23 Km Lahore - Sheikhupura - Faisalabad Rd Lahore 54000
Reporting to: CEO
Experience Required: 2 years in a similar role
Onsite Full-Time Job Role
Job Purpose / Summary:
As a Social Media Executive you will be responsible for managing and growing the brands online presence across all major platforms. This includes creating engaging content managing campaigns analyzing performance metrics and staying updated with trends to drive audience engagement and brand loyalty. Your role will play a key part in strengthening the companys voice and supporting overall marketing goals.
Key Responsibilities:
Content Creation & Strategy:
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Develop and maintain a consistent brand tone across all social media platforms.
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Plan and create engaging content (images videos reels captions stories) aligned with marketing objectives.
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Maintain a content calendar and ensure timely posting on all channels (Instagram Facebook LinkedIn TikTok etc.).
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Write clear creative and engaging copy for posts captions and social ads.
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Support in writing blog posts newsletters and website content when needed.
Community Management:
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Monitor respond and engage with followers and potential customers in real-time.
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Build a strong online community and increase interaction across all platforms.
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Identify and collaborate with influencers and brand ambassadors to expand reach.
Campaign Execution:
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Support the execution of paid and organic campaigns to drive brand awareness and conversions.
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Work closely with the design team to produce visually appealing creatives.
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Assist in planning and executing social media giveaways contests and live events.
Analytics & Reporting:
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Track performance of posts and campaigns using analytics tools.
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Prepare weekly/monthly reports with insights and recommendations for improvement.
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Use data-driven insights to refine content strategy and increase ROI.
Requirements:
Education:
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Bachelors degree in Marketing Media Communications or a related field.
Skills & Qualifications:
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Proven experience in managing business social media pages.
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Excellent knowledge of Instagram Facebook LinkedIn TikTok and emerging platforms.
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Familiarity with content creation tools (e.g. Canva CapCut Adobe Suite).
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Strong writing editing and storytelling skills.
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Basic understanding of SEO and social media algorithms.
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Ability to multitask and manage time effectively.
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Creative mindset with an eye for trends and details.
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Experience with scheduling and analytics tools (e.g. Meta Suite Buffer Later Hootsuite).
Employment Type
Full Time
