Marketing Manager (Rider Engagement)
Marketing Manager (Rider Engagement)
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a passionate and data-driven Rider Engagement Manager to build strong relationships with our rider fleet improve rider satisfaction and drive performance. You will lead initiatives that engage motivate and retain our delivery riders making sure they feel supported informed and empowered to succeed on our platform.
Location: Kuala Lumpur
- Create Design and layout of materials for internal communications and engagement with our heroes work closely with the content specialist to finalize copy and support the team in creating the final designs
- Organize events or forums (virtual or physical) to foster a sense of community.
- Act as the key point of contact between the company and its rider community.
- Build rapport and maintain positive relationships with riders.
- Familiarity with best practices for graphics and video content on social media platforms (YouTube Facebook Twitter Instagram)
- Share regular updates policy changes or promotions through emails SMS or in-app messaging.
- Create content for rider communication: newsletters training videos FAQs.
- Develop and implement rider engagement programs (rewards incentives recognition schemes).
- Monitor churn and develop strategies to reduce attrition.
- Conduct surveys or gather feedback to understand pain points and satisfaction levels.
- Copy writing creation and translation
- Information Website Management
- Understand the requirements by coordinating with stakeholders and creating a design brief preparing rough drafts and presenting ideas.
- Develop a strong relationship with riders using state of the art CRM tools
- Strong visual communications skills including the ability to communicate complex concepts and data through images
- Work closely with Ops Marketing Customer Support and Product teams to improve the rider experience.
- Provide insights to help improve app features payment systems or incentive structures.
- Develop content plans to land the best message through the right channels with our rider fleet. Create different types of content (articles scripts proposals presentations blogs etc.- English & Malay)
- Design visual content for print and digital applications that reinforces our status and reputation
Qualifications :
- Bachelors degree in Business Communications Operations or a related field.
- 2 years of experience in community management operations or field engagementideally in logistics food delivery or ride-hailing.
- Strong interpersonal and communication skills.
- Data-savvy: comfortable working with dashboards and analyzing rider data.
- Creative thinker with a can-do attitude and empathy for frontline workers.
- Good translation skills (Malay to English & English to Malay)
- Experience in using Wordpress and Weblate
- Excellent organizational skills including the ability to manage multiple tasks and projects simultaneously while meeting deadlines
- Must have the ability to storyboard or translate ideas to team members
- A keen eye for aesthetics and details
- A proactive can-do attitude full of great ideas and able to get stuff done autonomously
- Exhibit a high degree of creativity to design and execute campaigns that appeal to riders
- A self-starter attitude thats comfortable with constant change
- A creative problem solver who can think things through analytically
- Experience working with a content strategy and content calendar/grid
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
