Sr. Manager, Culture Marketing

PLANNING & COLLABORATION

Identify regional opportunities in cultural marketing and contribute to the creation of a regional business plan.

Lead or support the development and implementation of regional marketing initiatives ensuring they align with the overall brand strategy.

Serve as an expert on music dance and creative scenes relevant to the Entry Point Consumer (18-24 years old) and local communities.

Collaborate with cross-functional teams (sales event logistics media networks field marketing) to ensure smooth execution of events.

Support the creation of innovative concepts and communication tools for effective stakeholder engagement.

EVENTS & PROJECTS

Oversee or support the implementation of the annual Culture Marketing business plan including Red Bull-branded and third-party events.

Ensure that events are executed on schedule within budget and in accordance with brand guidelines.

Lead and manage project kick-offs post-mortem evaluations and recap meetings to define and assess success metrics.

Collaborate with the Brand Media Network and Partnership teams to identify opportunities for amplifying events and projects.

Develop and implement below-the-line marketing strategies to achieve event objectives.

ARTISTS & INFLUENCERS

Develop and maintain strong relationships with local musicians dancers influential creatives and opinion leaders to enhance brand visibility and encourage product trials.

Identify artist narratives and culturally significant moments at the local level that align with the brands core values.

Cultivate and sustain a robust network within the local cultural scene to remain informed about emerging trends and key figures.

PEOPLE & RESOURCE MANAGEMENT

Lead or assist in managing resources to ensure the successful delivery of all projects events and marketing initiatives.

Manage the budget for regional culture marketing programs ensuring cost efficiency and project ROI.

Qualifications :

3-5 years of experience in marketing with a focus on lifestyle experiential and culture-related marketing.

Possesses a strong understanding of both traditional and non-traditional brand marketing strategies.

Experienced in event production for live music dance or other culture-related events with familiarity in moving image content capture and production.

Demonstrated expertise in managing projects and integrated marketing campaigns from conception to execution including budget management and ROI evaluation.

In-depth knowledge of regional and national cultural trends with specific expertise in one or more of the following music and dance scenes: Hip Hop Latin Country Electronic Breaking Street Dance or Choreography.

Excellent skills in collaboration communication and project management.

Proven ability to thrive in creative fast-paced environments while working with multiple stakeholders.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85360 - $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time