Vice President of Franchise Development
Vice President of Franchise Development
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$ 225000 - 250000
1 Vacancy
Job Description
- 401(k)
- Competitive salary
- Health insurance
- Paid time off
Jerry Pugh the largest franchisee of Workout Anytime has led a buyout of the franchisor and takes
on the Chief Executive Officer role as part of this transformative transaction.
Workout Anytime is now entering a new chapter of aggressive growth and operational excellence
focused on expanding from 200 to 500 locations in the next five years.
As the Vice President of Franchise Development you will spearhead this national growth by driving
strategic franchise sales initiatives and leading the franchise development lifecyclelead
generation candidate qualification discovery process and final agreement execution. Youll
collaborate cross-functionally and represent the brands mission to prospective franchisees
ensuring only the best operators join our network.
Key Responsibilities:
Strategic Growth: Develop and execute a comprehensive franchise development plan that aligns
with aggressive growth targets.
Lead Generation & Management: Leverage digital marketing broker networks expos direct
outreach and referrals to build a robust pipeline of qualified candidates.
Sales Pipeline Oversight: Manage the entire process from inquiry to signed franchise agreement
providing data-driven updates to the executive team using CRM tools.
Franchisee Recruitment: Identify qualify and secure top-tier franchise partners aligned with
our Ideal Franchisee Profile (strong financial capacity operational discipline and passion for
fitness).
Cross-Functional Integration: Work closely with Marketing Legal Operations and Real Estate
teams to ensure seamless onboarding and long-term success of new franchisees.
Team Leadership: Build and lead a high-performance franchise development team fostering a
culture of accountability and franchisee-first thinking.
Market & Territory Planning: Analyze demographic data to identify prime growth markets and
execute smart territory development strategies.
Budget & Compliance: Manage the franchise development budget effectively ensuring all
activities are fully compliant with FTC and state-specific franchise laws.
Onboarding Ramp-Up: Execute aday onboarding plan to quickly integrate drive results
and close initial deals.
Qualifications:
10 years of franchise development experience ideally in multi-unit retail fitness or
wellness.
Proven track record of driving franchise sales and territory growth.
Deep knowledge of franchise sales processes FDD compliance and development best
practices.
Strong leadership communication and negotiation skills.
Experience with franchise brokers consultants and development partners.
Entrepreneurial mindset and exceptional organizational skills.
Willingness to travel for discovery days expos and market visits.
Preferred Qualifications:
Bachelors degree in Business Marketing or a related field.
Experience scaling a national brand with 100 units.
Understanding of fitness trends and consumer behavior.
Proficiency with franchise CRM platforms (e.g. FranConnect).
Compensation & Benefits:
Competitive executive compensation with performance-based incentives. Salary range inclusive of base commissions and bonuses.
Full benefits package (medical dental vision 401k).
Fitness and wellness perks.
Opportunity to help shape the future of a growing national brand.
ABOUT WORKOUT ANYTIME:
Workout Anytime 24/7 has earned a well-deserved spot on Entrepreneurs prestigious list of top 500 Franchises for 2024!
Atlanta-based Workout Anytime is a 24-hour seven-day-a-week fitness concept with 180 units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland the company was formed to provide members with first-class fitness facilities at the lowest cost possible deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.
Mission
To provide a friendly convenient life-changing journey withpassion.
Vision
To reshape the fitness community where everybody aspires to be the best they can be.
Values
- Attitude - We drive a positive culture of confidence and enthusiasm by doing the right thing for all our members partners and staff.
- Care - We provide our members partners and staff with an environment that is welcoming and respectful of each individual.
- Excellence - We are committed to the success of our members and partners through the expertise and dedication of our team.
Strategic Drivers
- Think Big
- Keep It Simple
- Do It With Integrity
Required Experience:
Chief
Employment Type
Full-Time
