Vice President, Influence
Vice President, Influence
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Job Description
Porter Novelli is a global communication company with offices across the US and internationally in London Mexico City and Toronto. In a shifting landscape of audience power our global network of sharp minds leverages our world-class smart data as we decode change navigate culture and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table.
We are seeking a Vice President Influence to lead innovative data-driven digital work across a portfolio of clients including those in highly regulated industries such as healthcare food and agriculture. This role is designed for a strategic thinker and digital innovator who thrives on solving complex challenges shaping engagement strategies and serving as a trusted advisor to clients navigating the evolving digital landscape.
The Vice President will be responsible for developing and overseeing the execution of audience-first data-led digital strategies that drive meaningful engagement and deliver measurable impact. A critical component of the role will be advancing and evolving our influencer capabilities with a focus on social listening audience analysis influencer identification creative storytelling and full-funnel influencer integration.
The ideal candidate is capable of envisioning translating and incorporating influencer relations strategies into larger integrated programs including digital activations social media traditional media relations public relations websites paid and mobile technologies. Our new team member will work with integrated teams across the firm to create and manage influencer activations across platforms.
We are looking for someone who is collaborative strategic and innovative with a passion for helping clients solve challenges within highly regulated industries even as social and digital landscapes evolve. The VP Influence will play an essential role in driving operational excellence while ensuring our agency continues to set the standard for best-in-class digital engagement.
What you will be doing:
- Serve as a senior influencer strategy lead for clients including those in highly regulated industries such as healthcare food and agriculture providing expert counsel on audience-first data-led engagement strategies.
- Develop and oversee the execution of innovative digital programs integrating content strategy channel planning influencer programming and search and AI knowledge platform optimization to drive measurable impact.
- Provide strategic direction to influencers whether organic earned or sponsored and proven ability to collaborate with agency team clients and influencers/their agents to ultimately produce high-performing content.
- Collaborate with internal teams and agency partners to design and implement integrated digital strategies that align with broader marketing and communications objectives.
- Lead the development and refinement of influencer engagement standards policies and toolkits ensuring consistency and effectiveness across platforms and channels
The experience that will contribute to your success:
- A minimum of 8 years of digital-first marketing and/or communications experience at an agency including 3-6 years of hands-on influencer program strategy and execution.
- Proven success developing executing and measuring large-scale influencer campaigns for leading brands.
- Demonstrated success in end-to-end influencer relations including identification vetting negotiation creative and content direction relationship management measurement and analysis. Use of various influencer vetting and reporting tools preferred (i.e. Tagger Traackr Talkwalker etc.)
- Experience working on complex highly regulated industries such as healthcare food agriculture or financial services is essential
- A proven track record of leading strategic insight-driven digital programs that have delivered measurable impact with experience in award-winning digital and social executions
- Strong understanding of industry regulatory and promotional rules including the disclosure guidelines as set by the FTC to provide sound counsel to clients and influencers
- Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new platform features to evolving applications of AI) sophisticated client service and digital communications skills high energy and passion for this area of rapid change and innovation
- Deep expertise in social media and digital ecosystems including platform evolution audience behaviors influencer landscapes AI-driven engagement and emerging applications of digital intelligence
- Ability to translate complex data and research into actionable insights that shape content channel and engagement strategies
- Demonstrated success in leading high-performing teams managing projects with multiple stakeholders and ensuring seamless execution of integrated digital strategies
- Proven ability to navigate fast-paced high-pressure environments balancing multiple projects deadlines and competing priorities with ease
The anticipated salary range for a Vice President position is $140000 - $180000.
Salary is based on a range of factors that include relevant experience knowledge skills other job-related qualifications and geography. Benefits at Porter Novelli include a range of medical dental vision 401(k) with company match and generous paid time off benefits are also available. Employees from diverse or underrepresented backgrounds are encouraged to apply.
As an Omnicom company Porter Novelli offers a robust suite of benefits for our employees:
- Medical & Prescription
- Dental
- Vision
- Flexible Spending Accounts
- 401k (with discretionary employer match)
- Employee Stock Purchase Plan
- Short-Term Disability Long-Term Disability & Life Insurance
- Vacation Sick & Personal Days
- 14.5 Paid Company Holidays
- Parental Leave
- Family Forming Benefits
- Wellness Benefit
- Hybrid Working Environment (2 days remote 3 days in office)
Required Experience:
Chief
Employment Type
Full Time
