Why Youll Love This Role
Youre organized analytical and can follow a proven process. But youre also warm friendly and know how to leave a good impression. If that sounds like you youll thrive at De Ford Law Firma fast-growing mission-driven family law firm where your work actually matters.
Were looking for a Marketing & Business Development Assistantto support the execution of on-brand campaigns track performance and nurture the relationships that fuel our referrals. Youll work directly with the Owner and Sales Team to ensure our message is consistent and our referral partners feel valued.
This role blends marketing strategy with human connection. Youll manage our marketing assets and reports andhelp coordinate appreciation events gift drops and relationship-building campaigns.
Your Core Responsibilities
Marketing Execution (Structured & Data-Driven)
- Create and publish marketing materials that follow our established brand guidelines
- Maintain and update website and email content (you wont have to write from scratchwe have a brand voice)
- Track marketing metrics and deliver monthly analytics reports with recommendations
- Ensure consistency across all client-facing materials and internal communications
- Use tools like Google Analytics CRM platforms and AI (e.g. ChatGPT) to optimize processes
Business Development & Referral Partner Outreach
- Coordinate appreciation gifts and in-person drop-offs to referral partners
- Organize monthly LinkedIn Live training eventsfor our partners
- Create and distribute a branded monthly newsletterfor referral sources
- Support the planning of appreciation eventsand partner engagement initiatives
- Follow up with past and potential referral partners via phone email or in person
Youll Thrive Here If You
- Are equally comfortable managing digital dashboards and building relationships
- Love to see things through to completion and improve processes over time
- Can balance task execution with occasional in-person or virtual networking
- Prefer clear expectations a strong brand voice and a structured workflow
- Want to grow inside a law firm that feels more like a close-knit team than a corporate machine
- Coordinate vendors for our social media platforms including messages to our audience
- Collecting and analyzing marketing channel data
- Bachelors degree in Marketing Communications or related field
- 25 years of experience in marketing or marketing/sales support
- Project management skills with the ability to juggle multiple priorities
- Familiarity with web and email content platforms CRM systems and marketing analytics
- Friendly professional demeanor for in-person interactions and follow-up with referral partners
- Bonus: Youve used ChatGPT or AI tools to support content generation or task efficiency