Email & CRM Marketing Specialist
Email & CRM Marketing Specialist
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Job Description
Were Hiring: Email & CRM Marketing Specialist
Design the Journeys That Turn Guests Into Direct Bookers and Keep Them Coming Back
Position: Email & CRM Marketing Specialist
Location: Remote (Philippines preferred)
Job Type: Full-Time
Experience Level: Mid-Level
About Us
We are a global digital education and support platform helping independent hotels increase direct bookings through a unique mix of training coaching WordPress hosting and digital tools. Our mission is to help hotels succeed without depending on OTAsand email marketing is a key part of that journey.
We run live webinars online courses and hands-on support to help our clients grow - and now were looking for an Email & CRM Marketing Specialist to own both internal and client-facing email strategy.
The Role
As our Email & CRM Specialist youll be responsible for creating and managing email campaigns automations onboarding flows and platform notifications - both for our business and for our hotel clients. Youll also teach live webinars and coaching sessions that help hoteliers build effective email and CRM strategies on their own.
Youll combine hands-on execution with educational leadership helping our clients and our team deliver the right message to the right guestat the right time.
Key Responsibilities
- Plan write and build email campaigns (newsletters offers follow-ups)
- Design onboarding sequences and automation flows for hotel clients and users
- Host live webinars on email marketing strategies guest engagement and tools
- Set up and manage transactional and platform-triggered emails (e.g. reminders updates receipts)
- Help hotel clients integrate email tools (Mailchimp MailerLite etc.) with their websites
- Create reusable templates best practices and email checklists
- Support audience segmentation and personalized email content
- Monitor deliverability open rates CTR and overall campaign performance
Required Skills & Qualifications
- 2 years of experience with email marketing platforms (Mailchimp MailerLite ActiveCampaign etc.)
- Strong copywriting skills with attention to clarity tone and conversion
- Experience designing and automating email flows and lifecycle campaigns
- Comfortable hosting educational sessions and webinars
- Excellent English communication skills (written and spoken)
- Strong organizational skills and attention to data metrics and user journeys
- Familiarity with GDPR unsubscribe handling and best practices
Preferred (but not required)
- Background in hospitality tourism or e-commerce
- Experience with WordPress CRM integrations or basic HTML email editing
- Understanding of guest engagement loyalty strategies or upsell flows
- Experience writing system messages or in-app notifications
What We Offer
- Remote-first flexible role with a supportive team
- Competitive salary based on experience
- A meaningful opportunity to impact hospitality businesses worldwide
- Autonomy to shape how we (and our clients) do email
- Opportunities to lead webinars and influence our training content
- A mission-driven company committed to long-term relationships
How to Apply
Send your CV a brief cover letter and samples of email campaigns or automations youve built
If youve taught or hosted webinars about email marketing include samples or links.
Be the expert that helps hotels turn inboxes into booking engines - and every guest touchpoint into a brand moment.
Employment Type
Full Time
