Planning Director

What We Believe

We believe that when the best of strategy and creativity come together brands stand apart.

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse safe and welcoming workplace with opportunity for all. We strive for inclusion equity and diversity in both our words and actions. BIPOC women marginalized communities LGBTQIA veterans and persons with disabilities are encouraged to apply. To learn more please visit: In It for You*

• Professional Development (performance reviews 2x annually training opportunities related to your field of development one-on-ones with managers etc.)
• We offer competitive equitable salaries (reviewed annually to ensure equity and competitiveness)
• A strong vibrant continually-evolving Diversity Equity and Inclusion belief (in thought and action) encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
• Competitive company and employee sponsored benefits including: Medical Dental Vision 401k (company matched 50% of first 6%) PTO (vacation/sick time) allowance 18-week maternity leave 12-week parental leave 19 paid company holidays Family Building Benefit (adoption surrogacy benefit) tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles

Role:

The planning director is responsible for leading the strategic direction on a particular account by partnering closely with the account and creative teams and by developing a deep and positive client relationship. This person will make sure our team is developing and acting upon business and consumer insights that are actionable and inspiring for both clients and internal teams.

Areas of Focus:

Provide Strategic Leadership
Manage the development of thoughtful strategic recommendations for clients

Lead cross-functional integrated idea generation workshops for internal and client teams

Assess multiple sources of client market and consumer information and quickly translate them into clear and simply articulated strategic direction

Develop and lead client presentations that are compelling clear and actionable

Ensure depth quality and articulation of the strategic vision for our clients

Work with senior members from each agency discipline to find unique and impactful opportunities for our clients

Provide direction on how to convert data and observations into clear actionable insights

Maintain relationships with senior and executive agency staff - communicate project status and provide insight into organic growth potential

Mentor junior team members by providing feedback on performance guidance on work projects and identifying career development opportunities

Contribute to new business initiatives by identifying creative opportunities and providing strategic direction to prospective clients

Manage Research Projects
Work with clients to determine research objectives and craft actionable learning agendas

Supervise the development of research proposals and vendor selection

Lead analysts and strategists on sophisticated research and strategy projects

Oversee and approve target audience creation and insight development

Demonstrate thought leadership for internal teams and clients by leading presentations on key trends and current events

Guide Brief Development
Manage the process of writing briefs and kicking off integrated teams on projects

Provide input direction and feedback on briefs and other strategy presentations

Work with other teams to ensure clarity of message and action items

Advise strategists on how to lead informative inspiring creative briefings

Ensure all briefs exceed expectations and are inspiring for cross-functional teams

Become a trusted partner for senior team leaders in developing and refining creative ideas and campaigns

Proactively work to elevate the quality of the agencys creative product by making sure the planning team is collaborating with creative and consumer engagement teams to develop highly effective and progressive ideas

Qualifications/Traits:

Education:

A bachelors degree with an emphasis on psychology sociology anthropology advertising or related field or strong relevant experience.

Preferred Skills & Experience:

• A minimum of 7 years of planning or related business experience at a creative agency or working on creative brands.
  Proven ability to work with creative teams.
  Significant quantitative research experience and qualitative research experience (tracking studies focus groups in-depth interviews ethnographic research etc) with an ability to see and adapt insights.
  Proven ability to work quickly and efficiently meeting all deadlines and working with other agency teams to set realistic expectations.
  Expert knowledge of presentation software (Keynote & PowerPoint) and Word.
  Experience working with Simmons/MRI and syndicated research partners.
• Experience working on automotive brands preferred.

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors including but not limited to budget relevant experience qualifications and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $00 annually