Brand Manager (Retail Ecommerce Fashion industry)
Brand Manager (Retail Ecommerce Fashion industry)
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Job Description
Position: Brand Manager (Retail fashion)
Experience: 5 year in retail or ecommerce fashion garments industry
salary: Negotiable
Location: Gurgaon
Industry: fashion/apparel
As a brand manager in the e-commerce fashion industry your role is multifaceted combining strategy creativity and analytics to position your brand effectively in a highly competitive market. Heres an outline of key responsibilities strategies and goals for this role:
Key Responsibilities
- Brand Identity & Development
- Define and maintain a strong brand voice aesthetics and positioning.
- Oversee logo design packaging and website visuals to ensure alignment with the brands vision.
- Develop guidelines for consistent messaging across all platforms.
- Market Research & Trend Analysis
- Monitor market trends competitors and customer behavior to adapt strategies.
- Identify emerging fashion trends and integrate them into campaigns.
- Marketing Campaigns
- Plan and execute online and offline campaigns to drive brand awareness and engagement.
- Collaborate with designers influencers and marketing teams to produce compelling content.
- Optimize campaigns using analytics and customer feedback.
- Social Media Management
- Strategize and manage social media presence on platforms like Instagram and Pinterest.
- Leverage influencer partnerships and UGC (user-generated content) to boost visibility.
- Customer Experience
- Ensure that the online shopping experience aligns with the brand ethos.
- Collaborate with UX/UI teams to create intuitive visually appealing e-commerce platforms.
- Performance Metrics & Reporting
- Track KPIs like customer acquisition cost (CAC) lifetime value (LTV) and ROI on campaigns.
- Use tools like Google Analytics Shopify or other platforms for performance tracking.
please share updated resume with salary details-
email:
satish: 88O2749743
Required Experience:
Manager
Employment Type
Full-Time
