Role: Associate Director Marketing & Communication Bangalore
Experience: 10 years
Salary: Upto 24 LPA
Role Summary:
The Associate Director Marketing & Communication is responsible for leading Organisation communications strategy brand positioning and content ecosystem across various verticals including Schools Youth Business Development Knowledge Hub People and the flagship annual event. This pivotal role encompasses brand development content leadership campaign management event communications team management and cross-functional collaboration. The Associate Director will work closely with program teams leadership design and digital teams to ensure that the organizations communication efforts are unified compelling and aligned with its mission.
Key Responsibilities:
1. Strategic Communications & Brand Development:
- Define refine and implement the integrated brand and communications strategy.
- Lead organizational narrative building and craft impact-driven stories aligned with organization strategic vision.
- Position organization within the education and skilling ecosystem with a consistent narrative.
- Develop cross-platform campaigns to build visibility thought leadership and engagement.
- Measure communications effectiveness against pre-agreed metrics and make data-driven improvements.
- Build and implement comprehensive content strategies for Schools Youth QEL Knowledge Hub BD and other teams.
- Supervise the creation of articles blogs reports newsletters AVs case studies and presentations.
- Ensure all communications align with program strategies and organizational impact.
- Collaborate with research and data teams to translate insights into compelling storytelling.
- Develop systems for collecting stories and testimonials from learners teachers partners and government stakeholders.
- Conduct or oversee field visits to gather case stories quotes and multimedia content.
2. Event Communications & Campaigns:
- Lead end-to-end communications for key organizational events including Quest2Learn (Q2L) Annual Staff Meet and Funders Collaborative.
- Oversee pre-event promotion branding AV setup live coverage and post-event storytelling.
- Manage vendors for design production and technical execution related to events.
3. Team Leadership and Coordination:
- Mentor a team of content writers and the design team to ensure alignment and coherence across all communication outputs.
- Set performance goals review progress and mentor the team towards professional growth.
- Collaborate with the digital and media teams to ensure integrated messaging and cohesive campaign execution across platforms.
- Align content production with program needs and manage the communications calendar.
- Coordinate recruitment onboarding and performance reviews for team members.
- Regularly track and report communication performance.
- Ensure timely documentation and internal reporting of communications outcomes.
- Archive all communication materials and ensure compliance with branding guidelines.
4. Internal Communications and Cross-Functional Support:
- Serve as the single point of contact (SPOC) for all program communication requirements.
- Provide strategic communication inputs for Business Development People and Knowledge Hub teams.
- Lead the content creation and dissemination for annual reports.
- Ensure smooth coordination across social media digital design and program teams.
5. Systems Processes and Compliance:
- Establish clear content creation workflows with defined briefs timelines and approvals.
- Ensure adherence to brand finance and HR policies across all communications deliverables.
- Manage the communication budget and meticulously track spending.
Skills & Experience Required:
- Education: Degree in Communications Marketing Journalism or a related field.
- Experience: 7-10 years of experience in strategic communications brand management or marketing.
- Brand & Campaigns: Demonstrated ability to manage brand identity and integrated campaigns.
- Content Expertise: Strong editorial visual storytelling and content development skills.
- Leadership: Experience in team leadership performance management and mentorship.
- Event Communications: Proven experience in event-based communications and campaign execution.
- Sector Preference: Background in education development or the nonprofit sector is preferred.
--
Hiring Note: Applications will be reviewed on rolling basis. This job is first posted on July 2 2025 on
For any questions ping us on WhatsApp Chat helpline: 91-