Marketing, Communications & Alumni Manager
Marketing, Communications & Alumni Manager
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Job Description
Fixed Term 12 month role working all year round - 15 hours per week (2 days per week flexible working arrangements considered)
Salary: 29000 per annum (pro rata) - actual salary 11600
Closing Date for this vacancy: Midnight Sunday 20th July 2025
Interview Dates: To Be Confirmed
Start Date: July/August 2025
Please also complete the Schools Application Form alongside a cover letter and up to date CV.
About York Steiner School
York Steiner School is an independent non-selective school providing Steiner Waldorf education to children aged 3 to 16. Rooted in Waldorf philosophy we offer a holistic and creative learning environment that nurtures the whole child head heart and hands. We are part of a network of successful UK and Irish Waldorf schools and enjoy strong community ties in the city of York.
We are seeking a capable and creative Marketing Communications and Alumni Manager to raise awareness of the school promote Steiner education and support pupil recruitment and community engagement.
Role Purpose
The purpose of this role is to raise the profile of York Steiner School through strategic marketing and communications with the ultimate aim of increasing pupil enrolment. The postholder will manage both internal and external communications lead brand development and establish strong connections with prospective families alumni and the wider community.
They will also take the lead in developing the schools alumni relations programme supporting events and communications that engage former pupils and families.
The role reports to the School Business Manager and takes additional input from the trustees responsible for marketing and communications.
Key Responsibilities
Marketing & Communications
- Develop and deliver a marketing strategy that supports pupil recruitment and enhances the schools public profile
- Maintain and update the schools website social media accounts newsletters and other communication channels
- Create compelling written and visual content in line with the schools ethos and values
- Ensure consistent branding and tone of voice across all platforms
- Design and produce digital and print materials such as flyers banners and prospectuses
- Track and report on engagement metrics to inform marketing activity
- Promote open days seasonal festivals and other key events
Alumni Engagement
- Build and maintain an alumni contact database
- Develop and deliver regular alumni communications including newsletters and updates
- Organise alumni events and reunions
- Encourage alumni involvement in mentoring storytelling and promotional efforts
- Support alumni-led fundraising campaigns in collaboration with the School Business Manager and trustees
Events Support
- Lead or support the planning and promotion of events such as school fairs festivals and open days
- Attend key events to support delivery and capture promotional content
- Coordinate with teaching and administrative staff to ensure event success
Bid Writing
- Identify possible sources of funding through available grants and viable organisations
- Develop credible and targeted proposals that align with the schools strategic and cultural vision through collaboration with the School Business Manager
- Establish and maintain communication with prospective funders
Person Specification
Essential Experience and Skills
- Relevant experience in marketing communications public relations or a related field
- Strong written and verbal communication skills
- Working knowledge of website CMS platforms and social media channels
- Ability to create engaging content tailored to different audiences
- Experience managing campaigns or promotional events
- Confident collaborative and able to take initiative
- Alignment with the ethos and values of Steiner education
Desirable
- Experience working in a school or educational environment
- Familiarity with alumni engagement and relationship management
- Basic design/layout skills (e.g. Canva or similar tools)
Safeguarding and Legal
York Steiner School is committed to safeguarding and promoting the welfare of children. All staff are expected to share this commitment. An enhanced DBS check and satisfactory references are required for this role.
Annual Leave: 28 days (inclusive of bank holidays). There will be a 3 month probationary period.
We implement safeguarding protocols in all aspects of our working practices and we are committed to safeguarding and promoting the welfare of children and young people. All successful applicants will be required to undertake an enhanced DBS check and this will include social media checks.
York Steiner School is an equal opportunities employer and is committed to ensuring that every job applicant or employee receives equal treatment irrespective of sex marital status age race nationality disability sexuality or religious belief.
Application process and timescales
Application forms can be downloaded from find out more about York Steiner School visit our website completed application forms to be emailed: to Sarah Heaton HR/Admin Manager at alongside a cover letter and up to date CV.
Required Experience:
Manager
Employment Type
Part-Time
