Senior Marketing Executive (Technical) - Philippines

This is a remote position.

Job Title: Senior Marketing Executive
Department: Marketing
Location: Remote
Reports To: Senior Digital Marketing Manager / Head of Marketing
Type: Full-Time

About eduCLaaS

eduCLaaS is on a mission to bridge the future of work and education across the globe. We design outcome-based learning experiences that empower working adults to gain in-demand digital skills and help businesses build future-ready talent. As we scale our impact we re looking for a skilled and results-driven Senior Marketing Executive to take our digital campaigns to the next level.

Job Summary

As a Senior Marketing Executive you will play a pivotal role in executing high-performing multi-channel digital campaigns across Facebook Google TikTok and other platforms. You will work closely with the regional marketing team and external vendors with a strong focus on paid advertising influencer collaborations CRM automation and remarketing strategies. You ll also be responsible for building and optimizing funnels automating messages and using Meta s conversion API to improve tracking and performance.

Key Responsibilities

Campaign Management

Plan launch and optimize paid advertising campaigns on Facebook Google and TikTok

Create custom audiences lookalike audiences and manage remarketing campaigns for improved conversion

Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency

Run regular A/B tests on creatives landing pages and messaging to boost CTRs and conversion rates

Influencer & Partnership Marketing

Identify negotiate and manage relationships with influencers and content creators

Coordinate campaign deliverables and measure influencer performance and ROI

Collaborate with partners and media networks to expand reach and engagement

CRM & Automation

Set up and manage marketing workflows in HubSpot.

Build automated follow-up sequences for leads and customers via email SMS and messenger bots

Use lead scoring and segmentation to personalize customer journeys and increase conversion rates

Analytics & Optimization

Monitor key metrics (ROAS CPA CPL CTR etc.) and deliver insights-driven recommendations

Generate campaign reports and present performance results to stakeholders

Ensure full-funnel visibility and optimize for every stage from awareness to conversion

Creative & Messaging Support

Work closely with content and design teams to craft scroll-stopping creatives and ad copy

Ensure brand consistency across all assets and campaign channels

Optimize messaging for platform-specific behaviors and audience segments

Requirements

• Bachelors degree in Marketing Communications Business or related field
  

3 5 years of hands-on experience running paid digital campaigns (Facebook Google TikTok)

Proven experience with influencer marketing and creator partnerships

Proficient in CRM tools like HubSpot GoHighLevel ActiveCampaign or similar

Solid understanding of remarketing custom audiences lookalike audiences and Conversion API setups

Experience with automated messaging workflows (email/SMS/chatbot)

Strong analytical skills and ability to interpret data into action

Self-starter with excellent communication project management and collaboration skills

Up-to-date with the latest trends and best practices in digital marketing and performance advertising