Category Development Manager
Category Development Manager
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Salary Not Disclosed
1 Vacancy
Job Description
CATEGORY DEVELOPMENT
Build strong relationships with retailers to position Red Bull as a trusted category partner.
Stay informed on product trends competitive landscape and category performance (online and offline).
Develop and execute plans for assortment merchandising new product launches and promotions.
Use data to identify risks opportunities and gaps turning insights into sales strategies.
Collaborate with internal teams (Sales Marketing eCommerce etc.) to drive category performance and streamline reporting.
Lead retailer discussions to identify category growth opportunities and present Red Bulls category leadership.
CATEGORY MANAGEMENT
Develop deep expertise in the energy drink category and broader beverage market.
Deliver category reviews and strategic plans using syndicated and retailer-specific data (e.g. Nielsen POS loyalty data).
Provide insights on sales pricing and opportunity gaps to drive incremental growth.
Create planograms and optimize in-store execution.
ANALYSIS
Analyze new product launches merchandising effectiveness and promotional performance.
Maintain scorecards trackers and provide ad-hoc reports for internal and retailer needs.
Stay updated on best practices and tools in category management to continuously improve performance.
Qualifications :
Bachelors degree in Business Marketing Analytics or related field preferred.
35 years of experience in consumer goods retail or data analytics with a focus on category management sales or shopper insights.
Proficient in using syndicated data (e.g. Nielsen Circana Numerator 84.51 1010) and customer/POS data to drive growth.
Skilled at simplifying complex data into actionable insights.
Proven ability to build strong partnerships with retail customers and internal teams.
Advanced Microsoft Office skills (Excel PowerPoint Word).
Excellent communication and presentation skills.
Strong organizational skills and ability to manage multiple projects.
Knowledge of retail merchandising and in-store execution.
Preferred: CPCM certification Masters degree experience in sales or analytical support beverage/DSD experience and familiarity with tools like Tableau Power BI SQL or Alteryx.
Additional Information :
The base salary range for this position is $92000 to $138000 cash incentive. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
