Director of Marketing (San Francisco)
Director of Marketing (San Francisco)
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Job Description
Director of Marketing (San Francisco)
As Lakeras Director of Marketing you wont just be marketing another cybersecurity productyoull be defining an entirely new category. While the world debates AIs potential were already building the security infrastructure that will protect the agentic AI future. Youll guide the narrative strategy that positions Lakera as the essential guardian of intelligent systems scaling our demand-generation engine across Fortune 500 enterprises and cutting-edge startups who refuse to choose between innovation and security.
Reporting directly to our CEO youll guide the direction of integrated campaigns that turn technical complexity into compelling stories transform Gandalf players into enterprise prospects and establish Lakera leaders as the definitive voices in AI security across the U.S. and EMEA.
Why Lakera
Lakera is on a mission to secure the future of agentic AI. We are heading towards a future where AI agents run our businesses and personal lives. Here at Lakera were not just dreaming about the future; were building the security foundation for it. We empower security teams and builders so that their businesses can adopt AI technologies and unleash the next phase of intelligent computing.
We work with Fortune 500 companies startups and foundation model providers to protect them and their users from adversarial misalignment. We are also the company behind Gandalf the worlds most popular AI security game.
Lakera has offices in San Francisco and Zurich.
We move fast and work with intensity. We act as one team but expect everyone to take substantial ownership and accountability. We prioritize transparency at every level and are committed to always raising the bar in everything we do. We promote diversity of thought as that creates the best outcomes.
What Youll Do & Your Impact
Strategic Planning & Positioning:
Define Lakeras voice in AI security positioning us as the essential bridge between AI innovation and enterprise trust.
Build comprehensive marketing strategies that differentiate us from traditional cybersecurity and emerging AI safety vendors.
Establish clear messaging frameworks that resonate with CISOs AI engineering leaders and C-suite executives simultaneously.
Demand Generation & Pipeline:
Set the strategic vision for multi-channel campaigns that convert Gandalf curiosity into an enterprise pipeline with the GTM team.
Partner with GTM and Sales to build and refine ABM programs targeting Fortune 500 AI initiatives and high-growth startups.
Optimize nurture sequences that educate prospects on AI security risks while demonstrating Lakeras unique solutions.
Partner with Sales to accelerate pipeline velocity through targeted account strategies.
Content & Thought Leadership:
Collaborate with the Head of Comms to position Lakera executives as the definitive experts in AI security through strategic speaking engagements industry bylines and analyst relations.
Oversee creation of technical content that educates the market while showcasing our deep expertise.
Develop case studies that demonstrate real-world AI security wins across diverse industries.
Ensure executive-level alignment across content programs that serve both technical implementers and executive decision-makers.
Team Building & Leadership:
Collaborate with the existing marketing team to identify resourcing needs and hiring priorities
Support team development and mentorship across the function reinforcing high-quality outputs and alignment
Scale marketing operations thoughtfully laying the foundation for future leadership and structure
Cross-Functional Collaboration:
Collaborate intimately with Sales on ICP refinement lead qualification and joint account strategies.
Partner with Product and GTM to translate complex AI security capabilities into compelling market narratives.
Work with Customer Success and content leads to source customer stories and support advocacy efforts.
Data-Driven Optimization:
Implement comprehensive analytics frameworks that track funnel performance campaign ROI and customer acquisition costs.
Use A/B testing and performance data to continuously refine messaging creative assets and channel strategies.
Establish clear KPIs that align marketing activities with revenue growth.
Community & Brand Presence:
Grow and nurture Momentum our AI Safety & Security Slack community as a key brand differentiator.
Manage Lakeras digital presence to reflect our position as both technical experts and accessible educators.
Leverage Gandalfs viral success to create additional community engagement opportunities.
Who You Are & What Makes You Qualified
Experience:
5 years in enterprise SaaS marketing including 3 years leading teams.
Expertise:
Proven track record scaling demand generation building brand awareness and driving pipeline in complex tech marketspreferably cybersecurity or AI/ML.
Analytical Mindset:
Deep familiarity with marketing automation (e.g. HubSpot) and web analytics (e.g. Google Analytics BI tools).
Creative Leadership:
Exceptional storytelling skills and hands-on experience developing content and campaigns that resonate with C-level and technical audiences.
Collaboration & Communication:
Strong cross-functional partner with Sales and Product and an ability to influence at all levels.
Education:
Bachelors degree in Marketing Business Communications or related field.
Location: San Francisco
Logistics: Hybrid with 2 days in office. Were excited about candidates who want to contribute to our in-office culture.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
Compensation and Benefits: Our total compensation package is a blend of salary equity and benefits.
We are committed to paying fairly and aim for these three elements collectively to be highly competitive with market rates. Equity - On top of this positions compensation equity will be a major component of the total compensation. We aim to offer higher-than-average equity compensation for a company of our size and communicate equity amounts at the time of offer issuance.
Benefits:
Equity package.
Comprehensive health dental and vision insurance.
401k plan.
Paid parental leave.
Unlimited PTO.
Wellness and commuter benefits.
Join us on Momentum the slack community for AI Safety and Security everything.
To remove your information from our recruitment database please email .
Lets stay connected! Follow us on LinkedIn Twitter & Instagram to learn more about what is happening at Lakera.
Join us on Momentum the slack community for AI Safety and Security everything.
To remove your information from our recruitment database please email .
Required Experience:
Director
Employment Type
Full-Time
