SEM Director
SEM Director
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Job Description
We are PMG
Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG leverages business strategy and transformation creative media and insightsas well as its proprietary operating system Allito deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally and our work for ambitious brands like Apple Nike Sephora Experian Therabody Best Western Hotels & Resorts Creed Fragrances BNY Intuit CKE Restaurants Travelex and Whole Foods spans 85 countries.
Who You Will Be Working With
At PMG our Paid Search Marketing (SEM) team is a group of strategic thinkers and passionate problem-solvers dedicated to creating impactful search campaigns. We work with some of the worlds most innovative brands combining creativity data and technology to develop marketing strategies that drive measurable success.
Our team thrives on collaboration curiosity and growth. Were constantly exploring new ways to approach search marketing solving challenges and seizing opportunities to elevate our clients performance. As an SEM Director youll lead a talented team oversee a portfolio of clients and play a pivotal role in shaping the future of paid search at PMG.
What You Will Do
- Oversee a portfolio of clients managing multiple complex paid search programs and ensuring client satisfaction with SEM performance and support.
- Develop and execute holistic search strategies integrating paid search with audience and cross-channel initiatives to deliver cohesive impactful campaigns.
- Lead process improvements across testing measurement studies audience targeting audits QA and account excellence strategies.
- Collaborate with internal and external stakeholders ensuring integration with PMG teams and delivering seamless full-funnel marketing strategies for clients.
- Guide media performance and strategy creating tailored plans performance roadmaps and strategic solutions that align with client goals.
- Determine optimal media mix leveraging paid search providers to maximize reach impact and ROI.
- Work with analytics and technical teams to develop tools that optimize media and predict outcomes driving innovation and efficiency.
- Partner with creative teams ensuring synergy between ad development and media strategies for cohesive campaign execution.
- Provide forward-thinking insights delivering campaign projections and analyses with a focus on future opportunities.
- Monitor emerging trends in the SEM industry building relationships with media and technology vendors to stay ahead of the curve.
- Manage a team of SEM professionals mentoring training and fostering their professional growth while ensuring alignment with PMGs standards of excellence.
- Maximize adoption of PMGs proprietary platform Alli driving innovation across your portfolio and collaborating with internal teams to develop new solutions.
What You Will Bring
- 10 years of experience in paid search with a bachelors degree or equivalent experience.
- 4 years of leadership experience with demonstrated success in managing mentoring and developing high-performing teams.
- Expertise in overseeing large-scale paid search campaigns across platforms such as Google Ads Microsoft Ads and Bing Ads to deliver impactful results.
- Advanced knowledge of cross-channel integration including audience targeting full-funnel marketing and cohesive campaign execution.
- Experience implementing process improvements such as testing frameworks audits QA and measurement studies to enhance campaign efficiency.
- Strong ability to analyze performance metrics create future-focused projections and deliver actionable recommendations that align with client goals.
- Proficiency in tools like Microsoft Excel and Google Analytics for reporting and strategic decision-making.
- Proven problem-solving skills to address complex challenges with tailored innovative solutions.
- Strong communication and collaboration skills to align SEM efforts with broader marketing initiatives and ensure seamless cross-functional execution.
- Proven ability to build and nurture strategic relationships with media vendors technology providers and internal stakeholders.
- A commitment to curiosity and adaptability as a Continual Learner staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership fostering collaboration innovation and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care tailored by geography.
- Pet Insurance: Protect your pets health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country location and geography to reflect local laws norms and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Required Experience:
Director
Employment Type
Full Time
