B2B Marketing Delivery, Lead
B2B Marketing Delivery, Lead
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Job Description
Every career journey is personal. Thats why we empower you with the tools and support to create your own success story.
Be challenged. Be heard. Be valued. Be you ... be here.
Job Summary
The B2B Marketing Delivery Lead will possess deep knowledge of end-to-end B2B marketing automation workflows including Pardot implementation API integrations Sales Cloud Classic and Lightning Builder and web technologies such as HTML and CSS. This role will drive complex marketing automation initiatives collaborate across functions and align marketing operations with broader business objectives. The Lead Analyst will play a key role to guide technical execution enhance lead generation and ensure B2B marketing efforts are scalable efficient and results driven.Essential Job Functions
Architect and lead Pardot implementations including domain configuration automation rules connectors completion actions dynamic content scoring models and lifecycle stages. - (20%)
Design build and deploy marketing automation campaigns using Salesforce Pardot and Lightning Builder for emails and landing pages. - (15%)
Ensure the integrity compliance and effective segmentation of B2B data including within . Develop and maintain lead and account routing strategies scoring models and AI-driven rules using Salesforce Einstein. - (15%)
Build and optimize custom landing pages forms and email templates using HTML CSS and JavaScript within the Pardot and Salesforce ecosystem. - (10%)
Implement and manage APIs to integrate Pardot with Sales Cloud third-party CRMs websites and analytics tools. - (10%)
Collaborate closely with Sales Cloud managing custom objects workflows lead routing and engagement history. - (10%)
Evaluate campaign effectiveness derive actionable insights and create dashboards in partnership with Revenue and Sales Ops teams. Include the integration of third-party reporting sources such as Google Ads Programmatic platforms and others. - (10%)
Create and maintain technical documentation business rules solution architecture and campaign requirements. - (5%)
Act as a subject matter expert (SME) and train other team members on Pardot best practices automation strategy and Salesforce integrations. - (5%)
Minimum Qualifications
Bachelors Degree in Marketing Communications or Business Administration
8 years of experience in B2B2C Marketing Sales and Payments
3 years of experience leading projects mentoring SME
Preferred Qualifications
Masters Degree in Marketing Communications or Business Administration
Certified Pardot Specialist Salesforce
Certified Consultant Salesforce
Administrator Certification Salesforce
Skills
CRM Account Management
Marketing Automation
User Journeys
Data Segmentation
Lead Management
Sales Funnel Optimization
Analytical Thinking
Proactive Problem Solving
Relationship Management
Salesforce Einstein
Salesforce Marketing Cloud Account Engagement
Salesforce Sales Cloud
Reports To: Manager and above
Direct Reports: 0
Work Environment
Normal office environment. (Remote or Hybrid) 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.
Physical and Mental Requirements
To perform this job successfully an individual must be able to perform each essential job function satisfactorily and meet the physical mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions absent undue hardship.
Communicate/Hearing
Communicate/Talking
Move/Traverse
Reaching
Standing
Stationary Position/Seated
Typing/Writing
Focus and complete tasks in situations that have a speed or productivity metric
Maintain focus in high pressure or fast-paced work environment
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time the Company reserves the right to add and/or delete essential functions from this job at any time.
About Bread Financial
At Bread Financial youll have the opportunity to grow your career give back to your community and be part of our award-winning culture. Weve been consistently recognized as a best place to work nationally and in many markets and were proud to promote an environment where you feel appreciated accepted valued and fulfilledboth personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
To learn more about Bread Financial our global associates and our sustainability commitments visit or follow us on Instagram and LinkedIn.
All job offers are contingent upon successful completion of credit and background checks.
Bread Financial is an Equal Opportunity Employer.
Job Family:
MarketingJob Type:
RegularEmployment Type
Full-Time
