Sr. Field Marketing Manager (f/m/x)
Sr. Field Marketing Manager (f/m/x)
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Job Description
Were looking for a senior creative and results-driven Field Marketing Manager to build and scale our Field Marketing function from the ground up at doinstruct . This role is pivotal to reaching one of our most important audiences: non-digital-native frontline teams. Youll have the autonomy to architect and execute high-impact field strategies that connect meaningfully with this group through physical events hybrid formats and out-of-the-box campaigns.
As our first dedicated Field Marketer and one of the first hires in a growing marketing team under our new Head of Marketing youll shape both the strategy and foundations of how doinstruct connects with its audience in the field. This is a unique chance to own a blank slate and define what great looks like.
This role is remote within Europe with a preference for candidates based in Germany.
What youll do
Design & Execute Field Programs Own the strategy and implementation of field marketing initiatives aimed at influencing over 1M in pipeline annually.
Run High-Impact Events Plan and execute 23 impactful events per month (in-person hybrid or digital) designed specifically for non-digital-native audiences.
Cross-Functional Collaboration Partner closely with Sales Customer Success and Leadership to align field efforts with revenue goals and customer insight.
Measure & Optimize Track results analyze event performance and iterate on campaigns to drive efficiency and ROI.
Build Scalable Infrastructure Lay the foundation for a repeatable and scalable field marketing playbook as we expand into new geographies.
Understand Our Audience Craft and refine creative strategies to deeply engage a largely offline user base.
Who you are
Experienced Field Marketer You bring 4 years in Field Marketing ideally in B2B SaaS and have built or scaled programs that materially influence pipeline.
Strategic & Hands-On Youre comfortable owning the big picture and the detailsespecially when launching a function from scratch.
Data-Literate & Iterative You know how to measure what matters and evolve your tactics to improve results.
Highly Collaborative Youve partnered successfully with Sales and GTM teams building trust and translating feedback into results.
European-Based Youre based anywhere in Europe (Germany preferred) and comfortable working remotely across time zones and cultures.
Why join doinstruct
Be the first dedicated Field Marketing lead with full ownership and room to shape the function from day one
Join a growing marketing team being built by our new Head of Marketingthis is your chance to get in early and influence strategy
Work on a mission that matters: transforming how frontline teams are trained and empowered
Collaborate with sharp humble and mission-driven teammates who care deeply about quality and impact
At doinstruct you can make full use of your skills and play an active role in the further development of our start-up. And yes we attach great importance to a positive working atmosphere maximum transparency communication at eye level and support every step of your personal and professional development.
Even if you dont tick all of the boxes but you are motivated and want to work with us you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race gender gender expression sexual orientation religion age disability political opinion or marital status are welcome at doinstruct.
For questions or remarks please reach out to our Talent Acquisition Manager Leonard at
Required Experience:
Manager
Employment Type
Full-Time
