Senior Product Manager, Audience & Privacy
Senior Product Manager, Audience & Privacy
Posted on :
23-06-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
23-06-2025
Job Description
Join one of the fastest-growing Retail Media Networks and help advertisers connect with millions of customers through privacy-forward high-performance audience solutions. Best Buy Ads empowers brands to activate across a vibrant ecosystemonline in-store and beyond.
As a Senior Product Manager Audience & Privacy you will lead the strategy development and optimization of audience products across Best Buy Ads. This includes segmentation targeting and clean room activation using privacy-compliant identity-backed solutions like LiveRamp. Youll drive outcomes that enhance match rates scalability and media performanceserving both advertisers and internal stakeholders. This is a high-impact role with end-to-end ownership cross-functional collaboration and a direct line to results.
This role is remote eligible which means you would work virtually from home or another non-Best Buy location.
What youll do
As a Senior Product Manager Audience & Privacy you will lead the strategy development and optimization of audience products across Best Buy Ads. This includes segmentation targeting and clean room activation using privacy-compliant identity-backed solutions like LiveRamp. Youll drive outcomes that enhance match rates scalability and media performanceserving both advertisers and internal stakeholders. This is a high-impact role with end-to-end ownership cross-functional collaboration and a direct line to results.
This role is remote eligible which means you would work virtually from home or another non-Best Buy location.
What youll do
- Define and drive the product vision and roadmap for audience solutions across RMN channels
- Lead audience creation segmentation and activation within clean rooms (e.g. LiveRamp Habu)
- Enable compliant identity-backed targeting using pseudonymous IDs (e.g. RampID)
- Translate business and partner needs into actionable product requirements
- Partner with Engineering Data Science and UX to build performant scalable tools
- Support monetization and distribution of audiences across platforms (e.g. The Trade Desk DV360)
- Align clean room workflows for both activation and measurement
- Monitor and improve match rates audience performance and operational efficiency
- Educate internal teams on custom vs. standard segments and campaign best practices
- Ensure readiness for evolving privacy regulations and data usage standards
- Serve as a subject matter expert in partner engagements and internal communications
Basic qualifications
- 4 years of product management experience in AdTech MarTech or Retail Media
- 3 years of experience owning product strategy and roadmap in a data- or audience-driven domain
- 2 years of hands-on experience activating audiences through clean rooms (e.g. LiveRamp Habu)
- 2 years of experience working with identity-based targeting solutions (e.g. RampID hashed emails)
- Proven ability to lead cross-functional teams and manage complex stakeholder needs
- Ability to define metrics analyze performance data and drive continuous improvement
- Excellent written and verbal communication skills
- Bachelors degree or equivalent experience in marketing or retail media programmatic media and advertising with advanced level of experience in ad server technology
Preferred qualifications
- Experience integrating with DSPs or onboarding platforms (e.g. The Trade Desk SA360)
- Familiarity with digital media buying strategies and audience funnel planning
- Exposure to privacy frameworks (e.g. CCPA GDPR) and their impact on advertising
Whats in it for you
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
- Competitive pay and PTO package
- Generous employee discount
- Physical and mental well-being support
- Robust benefit package
About us
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
Required Experience:
IC
Employment Type
Full Time
Key Skills
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