Director of Marketing
Director of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Position Summary
We are seeking a strategic and growth-oriented Director of Marketing to lead our marketing team in Canada. The role will be responsible for developing and implementing integrated marketing plans that drive profitable growth across a portfolio of leading exterior siding and windows and doors product lines.
This role requires a deep understanding of demand generation channel marketing and brand strategy that drives alignment with business unit functional and corporate priorities.
The ideal candidate will have a proven track record of success in leading marketing teams and delivering measurable business impact across a variety of customer segments including retailers specialty dealers builders and contractors in both new construction and renovation markets.
This position has a hybrid work arrangement with a preferred location in GTA Ontario or Calgary Alberta. It requires up to 25% travel to various markets company and customers locations.
Key Responsibilities:
- Strategic leadership
- Develop and articulate a compelling marketing vision aligned with company goals.
- Lead the creation and execution of integrated marketing plans across all channels driving individual brands growth and cross-selling opportunities across our product categories.
- Help identify opportunities for profitable growth including but not limited to new categories markets geographies products.
- Directs marketing investments fostering a culture of ROI based decision ensuring cost-effective use of resources while achieving desired outcomes.
- Inspire mentor and grow a team of marketing professionals. Fosters a culture of creativity and continuous improvement encouraging new ideas and approaches.
- Create and maintain strong relationships with key stakeholders including sales product and executive leadership customers partners and industry influencers.
- Demand Generation
- Direct the creation and execution of marketing campaigns across various channels to drive pipeline growth
- Oversee marketing launches campaigns and calendars while driving consistency between national and local demand generation programs to optimize conversions and customer experience.
- Develop marketing automation and CRM tools to optimize lead acquisition and conversion.
- Align closely with sales to ensure marketing efforts support revenue goals.
- Channel & Partner Marketing
- Build and scale marketing programs tailored to channel partners including retailers and specialty dealers.
- Develop targeted campaigns enablement tools and go-to-market strategies that drive sell-through brand visibility and loyalty.
- Use market insights and segmentation to tailor messaging and offers for each audience.
- Track and optimize channel performance and partner engagement.
- Content Development
- Oversee the creation curation and distribution of high-quality engaging content that aligns with brand positioning and sales objectives including social media strategies maximizing followership engagement and brand flexibility.
- Research
- Gather purchase and commission market research data to understand consumer behavior preferences and trends as well as the competitive landscape using insights to tailor marketing efforts effectively.
Qualifications :
- Bachelors degree in Marketing Business or a related field (MBA preferred).
- 8 years of experience in marketing with at least 5 years in a leadership role.
- Proven track record of creating and executing successful integrated marketing strategies driving demand across various channels.
- Strong understanding of the construction materials ecosystem in Canada.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent communication presentation and interpersonal skills.
- Ability to prioritize competing initiatives and lead inspire and focus a team in a fast-paced dynamic environment.
- Creative thinker with a passion for innovation and continuous improvement.
Additional Information :
Cornerstone Building Brands Canada is committed to an inclusive equitable and accessible workplace. We encourage applications from all qualified candidates including those with disabilities. We will accommodate applicants needs upon request throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
