Sales Enablement Manager

Mighty Distributing System of America LLC (MDSA LLC) (Mighty Auto Parts) the quality/service leader in the automotive aftermarket is a leading automotive parts distributing firm based in Peachtree Corners (Atlanta Metro) Georgia. Our company provides an inviting atmosphere in which to work and our culture and people bring a wealth of experience talent and enthusiasm to their jobs. MDSA LLC has earned the respect of our industry through our expertise and accolades such as Atlanta Business Chronicle-Top 25 Franchises award Entrepreneur Magazine-Top 500 Franchises & Americas Top Franchise Opportunities award and Franchise Business Review-Best Franchise Opportunities award. The most unique element of this winning combination is Mightys organizational culture that prizes extraordinary personal service over all else; doing whatever it takes to enhance the success of its customer-partners.

Job Summary

Mighty Auto Parts is seeking a SalesEnablementManager that will drive the success of our wholesale distribution franchise system by developing and implementing strategies focused onsalestraining product promotion incentive plans and product launches. This role will collaborate with franchiseessalesteams and cross-functional departments to equipsalesstaff with the tools knowledge and motivation needed to achieve revenue goals and enhance customer satisfaction. The ideal candidate is a strategic thinker with strong communication skills and a passion for empoweringsalesteams in a franchise environment.

Key Responsibilities

• SalesTraining & Development:

• Partner with the Director of Training to design and deliver comprehensivesalestraining programs tailored to franchisesalesteams covering product knowledgesalestechniques and customer engagement strategies.
• Create on-boarding programs for new franchisesalesstaff to ensure rapid integration and productivity.
• Provide ongoing coaching workshops and resources to enhancesalesskills and maintain alignment with company standards.

• Product Promotion:

• Develop and execute promotional strategies to highlight key products and drivesalesacross the franchise network.
• Collaborate with marketing to create compellingsalescollateral presentations and campaigns that resonate with wholesale customers.
• Ensure franchisees andsalesteams are equipped with up-to-date product information and competitive positioning.

• Incentive Plans:

• Design and manage incentive programs to motivate franchisesalesteams and align with company objectives.
• Analyzesalesperformance data to measure the effectiveness of incentive plans and recommend adjustments to maximize results.
• Communicate incentive structures clearly to franchisees andsalesstaff ensuring transparency and engagement.

• Product Launches:

• Lead the planning and execution of product launches across the franchise system coordinating with product development marketing and operations teams.
• Develop launch strategies includingsalesplaybooks promotional materials and training sessions to ensure successful adoption.
• Monitor launch performance and gather feedback from franchisees to inform future launches.

• Franchise Support & Collaboration:

• Act as a primary point of contact for franchisees onsalesenablementinitiatives addressing their needs and fostering strong relationships.
• Conduct regular check-ins with franchisees to assess training needs share best practices and ensure consistent execution ofsalesstrategies.
• Facilitate knowledge-sharing across the franchise network to promote a unifiedsalesapproach.
• Work directly with the Major Accounts team on regular monthly/quarterly communications sales promotions etc.

• Performance Tracking & Reporting:

• Track and analyze key performance indicators (KPIs) related tosalestraining product promotions and incentive programs.
• Provide regular reports to leadership on the impact ofenablementinitiatives and recommend data-driven improvements.
• Leverage CRM tools and analytics platforms to monitorsalestrends and identify opportunities for growth.

• Represent the marketing department during franchise site visits and national meetings (travel up to 20%)
• Reports to the VP of Marketing & Brand

Qualifications

• Bachelors degree in Business Marketing Communications or a related field; advanced degree a plus.
• 5 years of experience insalesenablementsalestraining or a related role preferably in wholesale distribution or a franchise system.
• Proven track record of designing and implementing successfulsalestraining programs and incentive plans.
• Strong understanding of product promotion strategies and product launch processes.
• Excellent communication and presentation skills with the ability to engage diverse audiences.
• Proficiency in CRM software ( or FranConnect) and data analysis tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience working with franchise systems or distributedsalesteams is highly desirable.
• Automotive background is a plus.

Key Competencies:

• Strategic Thinking
• Leadership & Influence
• Project Management
• Data-Driven Decision Making
• Relationship Building
• Adaptability

Compensation & Benefits:

• Competitive salary with performance-based bonuses
• Comprehensive health dental and vision insurance
• 401(k) with company match
• Paid time off and professional development opportunities
• Hybrid role WFH 2 days per week; in-office 3 days per week

About Mighty Distributing System of America

Mighty is headquartered in Peachtree Corners GA and supports more than 96 U.S. distributors in 45 states and nine international markets. The Mighty System blends national brand strength with local inventory expertise offering OE-quality underhood and undercar parts lubricants chemical products and shop supplies. With a business model built on exclusive relationships with independent service centers quick lubes and new car dealerships Mighty has remained a trusted partner to the automotive industry since 1963.

Job descriptions are not intended and should not be construed to be all-inclusive lists of all responsibilities skills efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the job requirements management reserves the right to modify add or remove duties from particular jobs and assign other duties as necessary.

We are an Equal Opportunity Employer. We do not discriminate on the basis of race religion color sex age national origin or disability.