Director, Data Intelligence Consulting
Director, Data Intelligence Consulting
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Job Description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
The Data Intelligence Consulting team is pivotal in driving both client success and the organizations growth by marrying innovative data solutions with strategic insights. This role demands a visionary leader with a blend of technical expertise business acumen and strong interpersonal skills.
We are seeking a dynamic DataStrategy Consultantwith expertise in leveraging 1st& 3rdparty data to deliver strategies that improve customer experience and drive engagement throughout the entire customer funnel within both paid and owned marketing channels. The ideal candidate will have a passion for interpreting complex datasets designing measurable experiments and translating insights into actionable roadmaps. You will work closely with clients and internal teams to refine their marketing efforts through personalization channel orchestration and innovative measurement techniques.
RESPONSIBILITIES
- Data Interpretation Tactical Roadmaps & Standardization
- Design comprehensive data strategies based on client goals identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels.
- Translate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channel.
- Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows proposal generation and client storytelling. Train junior team members and evangelize AI-first thinking across consulting and client teams.
- Identify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients.
- Work closely with the Senior Director of Data Intelligence Consulting to regionalize localize and scale best practices. Ensure alignment on methodologies client deliverables and internal standards.
- Support the Senior Director in developing and rolling out Centers of Excellence including audience strategy experimentation design and measurement frameworks.
- Omnichannel Activation & Measurement
- Act as a bridge between business objectives and technical execution ensuring alignment across stakeholders. Identify required data inputs collaborate on the process for retrieving data based on client specific tech stack nuances guide measurement set up based on tracking or tagging needs for performance evaluation.
- Lead initiatives to implement multi-touch attribution models and advanced measurement solutions for clients.
- Identify and evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitors.
- Consultation & Thought Leadership
- Serve as a trusted advisor to C-suite executives and senior leaders identifying data-driven quick wins that produce incremental revenue for their business. Guide the strategy for QBRs and Key Stakeholder meetings.
- Standardize the development of proformas for prospects and existing clients projecting the quarterly revenue impact from activating data-driven audience & campaign recommendations.
- Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on our data intelligence or measurement capabilities.
- Build data intelligence workshops and playbooks for top tier accounts that outline a crawl/walk/run vision for data intelligence that aligns to their individual goals and objectives.
- Develop new data-driven storytelling capabilities that answer for a client what will drive engagement and why building a framework that can be automated for future use cases.
- Own quarterly revenue targets tied to consultation-driven upsell or cross-sell activities within region. Collaborate with Client Services and Sales to identify expansion opportunities and track contribution.
- Contribute to the development of consulting playbooks reusable IP (frameworks templates proformas) and onboarding materials to ensure scalable growth across the consulting organization.
- Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning.
- Development Team Leadership & Internal Collaboration
- Guide and mentor teams in conducting in-depth client discovery to understand business needs goals and challenges.
- Develop and implement best practices for uncovering client insights aligned with strategic objectives.
- Foster a collaborative and innovative culture promoting professional growth and knowledge sharing within the team.
- Partner across Data Cloud Product and Engineering teams to provide feedback on evolving client needs shape roadmap priorities and identify scalable consulting solutions or automation opportunities.
- Collaborate cross-regionally with other Directors to ensure consistency in approach reuse of frameworks and continuous improvement of deliverables and client storytelling.
REQUIREMENTS
- 15 Years of experience in a solutions-oriented data-driven strategic role with a focus on client engagement and growth.
- Experience with advanced data segmentation strategies statistical testing methods and multi-touch attribution models.
- Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps.
- Proficiency with Analytics Tools (e.g. Tableau Power BI Google Analytics Adobe Analytics etc) CRM platforms (e.g. Salesforce HubSpot) Programmatic Advertising platforms (The Trade Desk etc.) Search and Social platforms etc.
- Exceptional communication skills to effectively collaborate and present to C-Level Executives as well as distill visions down to a practical application for cross-functional & internal teams.
- A complete and comprehensive understanding of addressable/people-based marketing.
- In addition this professional will exhibit superior client management consulting and solution development expertise.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
COMPENSATION RANGE
The compensation range for this role is $140000 - $160000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Director
Employment Type
Full Time
Key Skills
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