Manager, Trade Marketing

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY: $85000 - $95000 bonus eligible

LOCATION: Golden Road Brewing Company

SCHEDULE: On site Monday - Friday

COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. Thats right over 100 of Americas most loved brands to be exact. But theres so much more to us than our top-notch portfolio of beers seltzers and more. We are powered by a 19000-strong team that shares our passion to create a future with more cheers. We look for people with talent curiosity and commitment and provide the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

Golden Road Brewing was founded in 2011 to bring delicious California-inspired craft beer to the Los Angeles area. Now available nationwide Golden Road is known for its best-selling Mango Cart a perfectly balanced craft wheat ale made with real mango. Visit Golden Roads Southern California pubs at their original Atwater Village location or stop by Grand Central Market in Downtown LA Anaheim and Huntington Beach. For more information check out or follow @GoldenRoadBrew and @MangoCartBeer

ROLE SUMMARY:

As the Trade Marketing Manager at Golden Road you will play a crucial role in developing and executing strategic marketing initiatives to boost brand awareness and drive sales in the competitive craft beer industry. Collaborating with sales teams distributors and stakeholders your focus is on creating impactful trade marketing programs aligned with Golden Road Brewings brand identity. Responsible for the Golden Road Portfolio your duties include managing at-retail Point-of-Consumer Materials retail programming sweeps couponing and overseeing merchandise for both on and off-premise trimester programming. Additionally you provide vital support to the sales team addressing additional requests such as off-cycle programming partner programming mobile asset and venue execution. Moreover you oversee asset management across various digital platforms. Join us in shaping Golden Road Brewings success and making a lasting impact in the craft beer market.

JOB RESPONSIBILITIES:

• Develop and administer a strategic promotional plan (using trade assets and merchandise) in coordination with the overarching annual plan. This plan will include channel architecture asset coordination and development consumer profiling route to market and consumer journey.

• Work collaboratively with the other functional teams within the broader Golden Road marketing organization to ensure tactical execution of the trade and merchandise plan; voice home market and visual.

• Execute against the brand calendar including experiential pulse points trade tactics programming and promotion.

• Work in coordination with the Golden Road Sales Team and assist in their sales efforts both within the wholesaler network and in-market through cohesive trade POCM on/off premise tools and programming strategies.

• Liaison with the Anheuser-Busch Commercial Strategy Office on executional tactics and strategy pressure-testing for trade and merchandise programs.

• Work in collaboration with Golden Road trade agencies on the development of annual/trimester trade playbooks messaging overall look/feel of the brand at trade and campaign execution.

• Develop clear and cohesive brand briefs for cross-functional collaboration within the marketing org.

• Present ideas concepts and strategies upstream to the Brand Managers and the Director of Marketing.

• Develop and maintain the inventory of merchandise as well as the development of new items designed to engage with the Golden Road consumer.

• Management of merchandise inventory with the collaboration of Craft West Merchandise Manager for sales related merchandise platforms.

• Management and organization of all trade assets across digital platforms.

• Strong strategic communication internally and externally ensuring the Golden Road Brands are represented as best-in-class across all channels.

JOB QUALIFICATIONS:

• Bachelors Degree required.

• 5 years experience required with a background in marketing trade marketing merchandising e-commerce or other CPG companies.

• Capable of balancing the pressure of high-volume productivity with outstanding quality of work.

• Ability to manage a broad portfolio of activations assets and campaigns.

• Experience managing external client teams and/or agencies with a keen ability to drive engagement and performance.

• Skillful at presenting information effectively and clearly; not fearful of presenting ideas or plans to a group of stakeholders or driving excitement through presenting ideas internally.

• Creative resourceful has attention to detail is self-motivated and can handle multiple issues at once while helping contribute to a positive work environment.

• Excellent time & project management skills as well as written and verbal communications skills.

• Awareness of the craft beer consumer and adult-beverage industry preferred.

WHY ANHEUSER-BUSCH:
Anheuser-Busch has always dreamed big. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what together with our people and our partners Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone we have contributed more than $400 million to charitable organizations that support our communities provided over 90 million cans of emergency drinking water and together with our wholesaler partners invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community providing opportunity for our people lifting our neighbors and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate and everyone can share in. A future with more cheers.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!