Lifecycle Marketing Manager
Lifecycle Marketing Manager
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Job Description
Were looking for a Lifecycle Marketing Manager to help build and scale the lifecycle marketing function at Mews. This hands-on role focuses on driving engagement across the entire user journeyfrom first touch through onboarding adoption expansion and retention.
Youll be at the heart of our campaign execution efforts collaborating with content design marketing ops and regional teams to bring personalised and impactful communication to life.
Your mission should you choose to accept it
Build and optimise automated nurture flows that drive engagement and conversions
Run full-lifecycle campaignsfrom demo booking to onboarding upsell and retention
Execute high-impact one-off sends like newsletters event invites and product launches
Partner with regional teams to localise lifecycle campaigns for key markets
Run A/B tests and continuously optimise based on performance insights
Collaborate with content design and ops to brief build and QA campaigns
Monitor campaign results and provide actionable insights to inform strategy
Ensure CRM hygiene and accurate tracking for segmentation and reporting
Youll be a great fit if you bring a few of the below with you
Extensive experience in Lifecycle CRM or Email Marketing (ideally B2B SaaS)
Proficient in HubSpot and familiar with Salesforce
Strong analytical skills and a data-driven approach to campaign optimisation
Experience running both automated and one-off campaigns across lifecycle stages
Knowledge of A/B testing segmentation logic and personalisation tactics
Detail-oriented and comfortable managing multiple projects simultaneously
Excellent communication skills and a collaborative cross-functional mindset
A passion for crafting meaningful customer-centric communications
Required Experience:
Manager
Employment Type
Full Time
